Editorial Board   Guest Author

Mr. Shea

Timothy Shea

President, ASSA ABLOY Hospitality

As president of ASSA ABLOY Hospitality (formerly known as VingCard Elsafe), Tim Shea leads the company in providing the most advanced solutions in electronic locking, guestroom safes and energy management system technologies to the global hospitality market. A true industry veteran with an extensive background in multichannel sales of industrial electro-mechanical products, Mr. Shea has leveraged this expertise to successfully develop and execute a multi-year business plan that resulted in significant improvements in both fiscal performance and operational efficiencies. Under Mr. Shea's direction, ASSA ABLOY Hospitality has undergone a company-wide restructuring that is responsible for the organization's enhanced ability to achieve service orientation in mature markets, streamline R&D operations and the establish clear brand leadership around the world. Since taking on this role, he has been the force behind several new product developments that have solidified ASSA ABLOY Hospitality's position as the technology leader in the hotel locking and security market. Prior to joining ASSA ABLOY Hospitality in 2004, Mr. Shea amassed over two decades of experience as a top management executive at several prominent multinational organizations. Throughout his successful career, he has been directly credited with reversing negative trends at several under-performing organizations, and ultimately converting them into efficient and profitable operations. Mr. Shea currently serves on the board of various membership associations, including the Stuart Dean Company, Timelox AB Sweden, Wise Union Hong Kong and VingCard A.S. His educational background includes a B.S. in mechanical engineering from Lehigh University and an M.B.A. in management from Fairleigh Dickinson University. Mr. Shea continues to augment his extensive knowledge and expertise by continuing his education through institutions such as the IMD Business School in Lausanne, Switzerland.

Mr. Shea can be contacted at 972-907-2273 or Timothy.Shea@assaabloy.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.


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