Editorial Board   

Mr. Hall

Stephen Hall

Founder, Brandworks Distribution LLC

Stephen S.J. Hall was a 1956 graduate of the school of Hotel Administration at Cornell University. He also holds an MBA with high honors from Michigan State University as well as a Masters Degree in Divinity from Harvard. After serving as a Marine Corps officer from 1956 to 1958 he spent most of his career in the hospitality industry starting as a field engineer with Sheraton Corporation. He was promoted to Director of Operations Support for ITT Sheraton leaving in 1971 to become Vice President for Administration of Harvard where he managed 10 departments with an annual budget of $95 million dollars spending an additional 300 million per annum for new construction. While at ITT Sheraton one of his duties was as the first Quality Assurance Director in the industry. In 1981 he formed a quality assurance consulting company and implemented the first quality assurance program in the American Hotel and Lodging Association. The company also put in programs in the Bahamas as well as several hotels in the US including the Greenbrier in White Sulphur Springs, WV. Mr. Hall has taught Quality Assurance at several universities including Cornell, the University of Nevada Las Vegas, New Hampshire, the Instut de Management Hoteiier in Cergy- Pontoise, France as well as Glion in Switzerland where he was also the Director of Studies. He has given seminars worldwide. He has also held positions as Pastor of the Congregational church in Cohasset Massachusetts and the Associate Pastor of the American Church in Paris, France. Mr. Hall has written and published four books: QUALITY ASSURANCE IN THE HOSPITALITY INDUSTRY - The American Society for Quality Control, READINGS IN ETHICS - Education Institute of AH&LA, JOURNEY TO EXCELLENCE - Dog Ear Press and PLUMB BOB - Dog Ear Press. While quality assurance is traditionally defined as conformance to standards will Mr. Hall has promoted the idea that conformance to standards alone is insufficient. Standards must be “right” standards thus introducing ethics and replaces quality assurance with the word excellence as the ultimate goal. Excellence is defined as “consistently doing right things.” Although several surveys, in recent years, indicated that managers have a strong interest in ethics and consider the practice of ethics to be beneficial to the bottom line, few hotels have a comprehensive program of ethics in place. The problem is analyzed in the book PLUMB BOB which also includes a new theory of which can be easily taught to employees

Mr. Hall can be contacted at Larry_Hall@SpringerMiller.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.