Editorial Board   Guest Author

Mr. Tkac

Brian Tkac

Senior Vice President of Marketing and Sales, Hotstmark Hospitality Group

Brian Tkac, oversees marketing, sales, and revenue management for Hostmark Hospitality Group's international portfolio of hotels, resorts and restaurants. Mr. Tkac has over twenty five years of sales & marketing experience in hotels and resorts. He has held numerous executive sales and marketing positions, including corporate director of marketing and regional director of sales and marketing. In addition to these roles, Mr. Tkac has held positions with Interstate Hotels and Resorts and IBM Corporation. He has extensive experience with Marriott, Hilton, Starwood, Carlson, InterContinental Hotels Group, Wyndham Hotel Group, and the successful development of independent hotel brands. Mr. Tkac holds a Bachelor's degree from Illinois State University and attends the Booth School of Business at the University of Chicago. He serves on numerous advisory boards including HSMAI (Hotel Sales and Marketing Association International) and was selected as one of Top 25 Extraordinary Minds in Sales & Marketing by HSMAI in 2013.

Please visit www.hostmark.com for more information.

Mr. Tkac can be contacted at 847-915-4560 or btkac@hostmark.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.