Editorial Board   Guest Author

Mr. Gilbert

David Gilbert

President - Hospitality Group, Heartland Payment Systems

With more than 30 years of hospitality experience and a track record of leading successful growth while developing and maintaining brand identity and implementing strategic change, David Gilbert is responsible for the growth and development of Heartland's portfolio and services within several industries, including restaurants, lodging and affiliated markets. Prior to joining Heartland, the nation's 5th largest payment processor, Mr. Gilbert was the chief operating officer of the National Restaurant Association (NRA), the restaurant industry's largest and most respected trade organization. In this role from 2009-2012, Mr. Gilbert focused on guiding the organization in its ongoing efforts to provide and develop valuable products, services and benefits to help the industry and the Association's members. He was also responsible for all operations, sales, business/product development, strategic relationships and financial analysis of the association and its subsidiaries. Before the NRA, Mr. Gilbert spent several years as a restaurant and hospitality industry consultant, and held several executive positions with national chains, including chief administrative officer with Cracker Barrel Old Country Store, Inc., executive vice president and chief administrative officer with Shoney's Inc., and executive director of development with Applebee's International, Inc. His background also includes operations, product development and management experience in the quick service, casual dining and family dining segments. A resident of Nashville, TN, Mr. Gilbert holds a bachelor's degree in hotel and restaurant administration from Florida State University. He is also a member of the National Restaurant Association, the International Council of Shopping Centers and the West Virginia University Hospitality Board of Advisors.

Mr. Gilbert can be contacted at 888-798-3131 ext. 2281 or david.gilbert@e-hps.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.