Editorial Board   

Ms. Connolly

Zoe Connolly

Co-Founder & Managing Director, Hospitality Spotlight

Zoe Connolly is the co-founder and managing director for Hospitality Spotlight, a full service executive search firm for the hospitality and travel industries. For more than a decade, she's pioneered innovative and proactive recruiting efforts, connecting the best talent with the best companies, across all levels of organizations.

In her career, Ms. Connolly has worked with a variety of companies, from startups to Fortune 500 firms. While her focus early in her career was in technology and linguistics, her passion for the travel industry was spawned from working with her husband to start a hospitality enterprise that included multiple food and beverage operations, as well as an online food ordering site.

Having recruited at all levels and for different industries, Ms. Connolly has learned to focus on the human connection and their passion for what they do. The search process is just as much about the candidate as it is about the employer. If a candidate and a client have made a connection, this will fuel and drive their passion for their everyday functions. This connection places an unconscious goal for the new employee to meet, the goal to make their employer happy. In turn the Employer will also work harder for the employee. This connection turns a job into a career and co-workers into an extension of friends/family.

Currently, through working with clients like Starwood, Viceroy and Pacifica Hotels, Hospitality Spotlight has emerged as one of the go-to firms for senior level talent in the hotel and travel technology space. A refreshing combination of an expansive network and brutal honesty continues to push Ms. Connolly and her clients, both companies and candidates into a bright spotlight.

Please visit www.hospitalityspotlight.com for more information.

Ms. Connolly can be contacted at 858-230-8501 or zoe@hospitalityspotlight.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.