Editorial Board   

Mr. Morrison

Scott Morrison

Director of Marketing, Deep Blue Communications

Scott Morrison is Director of Marketing for Deep Blue Communications, LLC, an international provider of converged Wi-Fi networks for hospitality, retail, and large entertainment venues.

Mr. Morrison works closely with the CEO and COO for Deep Blue to create, define and implement corporate marketing strategy for the hospitality, retail, and large entertainment venue verticals. Before his directorship, he held the position of Marketing Manager, responsible for the tactical execution of the corporate marketing plan; design and execution of all marketing collateral both online and for print; trade show exhibits, management, and execution; website design; all aspects of social media. In addition, generated sales leads utilizing Hubspot inbound marketing and sales software; conducted new product demonstrations and training.

Prior to these positions, Mr. Morrison was a freelance designer for Deep Blue Communications while attaining his degree in computer science. With thirty years experience in the print and design industry, Mr. Morrison has expertise in everything from concept to creation to production.

Please visit http://www.deepbluecommunications.com for more information.

Mr. Morrison can be contacted at 518-389-2726 or smorrison@deepbluecommunications.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.