Editorial Board   

Mr. Morrison

Scott Morrison

Director of Marketing, Deep Blue Communications

Scott Morrison is Director of Marketing for Deep Blue Communications, LLC, an international provider of converged Wi-Fi networks for hospitality, retail, and large entertainment venues.

Mr. Morrison works closely with the CEO and COO for Deep Blue to create, define and implement corporate marketing strategy for the hospitality, retail, and large entertainment venue verticals. Before his directorship, he held the position of Marketing Manager, responsible for the tactical execution of the corporate marketing plan; design and execution of all marketing collateral both online and for print; trade show exhibits, management, and execution; website design; all aspects of social media. In addition, generated sales leads utilizing Hubspot inbound marketing and sales software; conducted new product demonstrations and training.

Prior to these positions, Mr. Morrison was a freelance designer for Deep Blue Communications while attaining his degree in computer science. With thirty years experience in the print and design industry, Mr. Morrison has expertise in everything from concept to creation to production.

Please visit http://www.deepbluecommunications.com for more information.

Mr. Morrison can be contacted at 518-389-2726 or smorrison@deepbluecommunications.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.