Editorial Board   Guest Author

Mr. Muller

David Muller

Founder, DCM Fabrication

David Muller is a visual translator, a professional fluent in the language of design, which enables him to transform an artist's sketches and renderings into a display of Christmastime enchantment, Swiss perfection and a stage on behalf of a grand production celebrating, respectively, fashion as a lifestyle and museums as gateways to the wonders of the universe. As the Founder of DCM Fabrication, Mr. Muller uses light, technology and various accessories to convert a window or an exhibition into a scene of collegiate bonhomie - of mannequins outfitted by Ralph Lauren, standing in a room adorned with vintage pennants, classic books, steamer trunks, suitcases and other pieces of luggage - in which the brass buttons of a navy blazer sparkle like gold coins and a striped silk tie is a makeshift belt for a pair of flat-front khakis. Creating that dream world, under navy blue awnings stamped with Lauren's iconic polo player, or segueing from this theme to the minimalism of Calvin Klein's aesthetic, or celebrating the ultra-luxury of a Patek Philippe timepiece, that “You never really own a Patek Philippe. You merely look after it for the next generation,” all of this - the materials, the staging, the infusion of beauty and elegance - is what Mr. Muller does. From his work with the Gottesman Hall of Planet Earth at the American Museum of Natural History to his projects for J. Crew and The Frye Company, Mr. Muller makes a two-dimensional drawing a three-dimensional piece of commercial art. A graduate of Morrisville State College, he resides in New York City.

Mr. Muller can be contacted at muller543@aol.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.