Editorial Board   Guest Author

Mr. Harvey

Philip J Harvey

President, Venture Insurance Programs

Philip J. Harvey is president of Venture Insurance Programs, a national program administrator for select industries, including hotels, resorts and golf and country clubs. Through Venture, Mr. Harvey created a leading all-lines insurance program for hotels and resorts called SUITELIFE. Mr. Harvey has more than 35 years of insurance experience in all facets of property and casualty insurance. The hallmark of Venture is an entrepreneurial spirit that identifies market needs and works to develop unique solutions. Mr. Harvey values employees and business partners who share this same entrepreneurial approach. He prides himself on being responsive to client issues and industry trends, and he has instilled the same commitment in his staff. In addition to the SUITELIFE insurance program for hotels and resorts, Mr. Harvey created all-lines insurance programs for the golf, marine, technology, life sciences and banking industries as well as a Professional Liability unit for privately-held, publicly-traded and non-profit organizations. In 2006, he formed Inventure, Inc. as a holding company for Venture Insurance Programs; IRISK (an independent risk management firm); and Vertibrands (an insurance marketing communications agency). In 2007 Mr. Harvey was named to the board of directors of Target Markets Program Administrators Association (TMPAA) following Venture's receipt of TMPAA's Best Practice Designation. Prior to founding Venture, he started Philip J. Harvey & Co., Inc. in 1977 as a regional general lines insurance brokerage serving large commercial accounts.

Mr. Harvey can be contacted at 800-282-6247 or pharvey@ventureprograms.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.