Editorial Board   Guest Author

Mr. Harvey

Philip J Harvey

President, Venture Insurance Programs

Philip J. Harvey is president of Venture Insurance Programs, a national program administrator for select industries, including hotels, resorts and golf and country clubs. Through Venture, Mr. Harvey created a leading all-lines insurance program for hotels and resorts called SUITELIFE.

Mr. Harvey has more than 35 years of insurance experience in all facets of property and casualty insurance. The hallmark of Venture is an entrepreneurial spirit that identifies market needs and works to develop unique solutions. He values employees and business partners who share this same entrepreneurial approach, and prides himself on being responsive to client issues and industry trends, and he has instilled the same commitment in his staff.

In addition to the SUITELIFE insurance program for hotels and resorts, Mr. Harvey created all-lines insurance programs for the golf, marine, technology, life sciences and banking industries as well as a Professional Liability unit for privately-held, publicly-traded and non-profit organizations.

In 2006, Mr. Harvey formed Inventure, Inc. as a holding company for Venture Insurance Programs; IRISK (an independent risk management firm); and Vertibrands (an insurance marketing communications agency).

In 2007 Mr. Harvey was named to the board of directors of Target Markets Program Administrators Association (TMPAA) following Venture's receipt of TMPAA's Best Practice Designation.

Prior to founding Venture, he started Philip J. Harvey & Co., Inc. in 1977 as a regional general lines insurance brokerage serving large commercial accounts.

Mr. Harvey can be contacted at 800-282-6247 x223 or pharvey@ventureprograms.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.