Editorial Board   Guest Author

Mr. Keating Jr.

Richard J. Keating Jr.

Partner / Chair Retail and Hospitality Practice Group, Swanson, Martin & Bell, LLP

Richard J. Keating, Jr. is a partner and chair of the Retail and Hospitality Practice Group at Swanson, Martin & Bell, LLP in Chicago. Mr. Keating represents restaurants, concert venues, amusement venues, health clubs and retail businesses throughout the United States. His practice focuses on tort litigation, premises liability defense, general liability matters, incident investigations and security claims. Before entering private practice, Mr. Keating was a criminal prosecutor for the Cook County State's Attorney's Office for nine years. Mr. Keating also worked in an investigations unit where he supervised a team of attorneys investigating crimes in conjunction with police authorities. Prior to becoming an attorney, Mr. Keating spent four years in the corporate sector working at AT&T in the small business market. Mr. Keating routinely combines his litigation and criminal prosecution experience with his understanding of corporate business objectives to advise his hospitality clients about various potential and existing legal concerns. Mr. Keating is a member of the Academy of Hospitality Industry Attorneys, Defense Research Institute's Retail and Hospitality Defense Committee, and the Illinois Restaurant Association. He received his J.D. from Chicago-Kent College of Law and his B.S. from Indiana University.

Please visit www.smbtrials.com for more information.

Mr. Keating Jr. can be contacted at 312-222-8568 or rkeating@smbtrials.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.