Editorial Board   Guest Author

Mr. Shea

Timothy Shea

President, ASSA ABLOY Hospitality

As president of ASSA ABLOY Hospitality (formerly VingCard Elsafe), Timothy Shea leads the company in providing the most advanced solutions in electronic locking, guestroom safes and energy management system technologies to the global hospitality market. A true industry veteran with an extensive background in multichannel sales of industrial electro-mechanical products, Mr. Shea has leveraged this expertise to successfully develop and execute a multi-year business plan that resulted in significant improvements in both fiscal performance and operational efficiencies. Under Mr. Shea's direction, ASSA ABLOY Hospitality has undergone a company-wide restructuring that is responsible for the organization's enhanced ability to achieve service orientation in mature markets, streamline R&D operations and the establish clear brand leadership around the world. Since taking on this role, Mr. Shea has been the force behind several new product developments that have solidified ASSA ABLOY Hospitality position as the technology leader in the hotel locking and security market. Prior to joining ASSA ABLOY Hospitality in 2004, Mr. Shea amassed over two decades of experience as a top management executive at several prominent multinational organizations. Throughout his successful career, Mr. Shea has been directly credited with reversing negative trends at several under-performing organizations, and ulMr. Sheaately converting them into efficient and profitable operations. Mr. Shea currently serves on the board of various membership associations, including the Stuart Dean Company, Mr. Sheaelox AB Sweden, Wise Union Hong Kong and VingCard A.S. His educational background includes a B.S. in mechanical engineering from Lehigh University and an M.B.A. in management from Fairleigh Dickinson University. Mr. Shea continues to augment his extensive knowledge and expertise by continuing his education through institutions such as the IMD Business School in Lausanne, Switzerland.

Please visit www.assaabloy.com for more information.

Mr. Shea can be contacted at 468-506 485 00 or info@assaabloy.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.