Editorial Board   Guest Author

Mr. Shea

Timothy Shea

President, ASSA ABLOY Hospitality

As president of ASSA ABLOY Hospitality (formerly VingCard Elsafe), Timothy Shea leads the company in providing the most advanced solutions in electronic locking, guestroom safes and energy management system technologies to the global hospitality market. A true industry veteran with an extensive background in multichannel sales of industrial electro-mechanical products, Mr. Shea has leveraged this expertise to successfully develop and execute a multi-year business plan that resulted in significant improvements in both fiscal performance and operational efficiencies. Under Mr. Shea's direction, ASSA ABLOY Hospitality has undergone a company-wide restructuring that is responsible for the organization's enhanced ability to achieve service orientation in mature markets, streamline R&D operations and the establish clear brand leadership around the world. Since taking on this role, Mr. Shea has been the force behind several new product developments that have solidified ASSA ABLOY Hospitality position as the technology leader in the hotel locking and security market. Prior to joining ASSA ABLOY Hospitality in 2004, Mr. Shea amassed over two decades of experience as a top management executive at several prominent multinational organizations. Throughout his successful career, Mr. Shea has been directly credited with reversing negative trends at several under-performing organizations, and ulMr. Sheaately converting them into efficient and profitable operations. Mr. Shea currently serves on the board of various membership associations, including the Stuart Dean Company, Mr. Sheaelox AB Sweden, Wise Union Hong Kong and VingCard A.S. His educational background includes a B.S. in mechanical engineering from Lehigh University and an M.B.A. in management from Fairleigh Dickinson University. Mr. Shea continues to augment his extensive knowledge and expertise by continuing his education through institutions such as the IMD Business School in Lausanne, Switzerland.

Please visit www.assaabloy.com for more information.

Mr. Shea can be contacted at 468-506 485 00 or info@assaabloy.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.