Editorial Board   Guest Author

Ms. Benjamin

Beth Benjamin

Senior Director of CX Strategy Research Group, Medallia

Beth Benjamin is the senior director of Medallia's CX Strategy Research group. She has more than 20 years of experience conducting research, teaching and writing in the field of organizational science. Formerly the head of the Stanford Graduate School of Business' Center for Leadership Development & Research and the Stanford GLOBE Initiative, Ms. Benjamin has led research and consulting projects for large organizations, small startups, nonprofits and professional services firms, often on an international scale. Previously, she was an organizational behaviorist at the RAND Corporation, where she conducted research in the areas of human resource strategy, implementing large-scale change, and employment law. During that time she also held a joint appointment at the University of Southern California's Marshall School of Business. Ms. Benjamin has authored a number of articles published in both scholarly journals and the applied business press. She earned her Ph.D. in Business Administration (Organizational Behavior) from Stanford University; M.A. in Industrial/Organizational Psychology from the University of Maryland; and B.A. from Cornell University.

Please visit http://www.medallia.com/resource/engaging-customers-through-social-media-making-it-operational/ for more information.

Ms. Benjamin can be contacted at 650-321-3000 or bbenjamin@medallia.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.