Editorial Board   Guest Author

Mr. Fifelski

Ted Fifelski

President and Co-Founder, SimplyTapp

Ted Fifelski is president and co-founder of SimplyTapp, the original developer of host card emulation (HCE) technology. Seeing the incredible potential that NFC had for banking and payments, Ted along with CEO Doug Yeager founded SimplyTapp in Austin in 2011. Their goal was to make mobile NFC payment technology a reality for card issuers, who could then offer their customers a secure, customizable and contactless user experience. Host card emulation describes the software architecture that did just that. HCE creates secure, identical card representation on a mobile device for the purposes of payments, transit and access. As President of SimplyTapp Ted is empowering more banks and card issuers with easy-to-deploy mobile NFC payments services for their customers. Prior to SimplyTapp, he founded MyPurchaseGives.com, a company that helped individuals and organizations make a sustainable contribution to the global community through everyday purchases. Ted has also held leadership positions within the Technology and Intellectual Property Research and Valuation team at Arthur Financial Services (AFS) and at World Trade Center Illinois (WTCI), where he facilitated relationships between foreign companies and businesses in the greater Chicago and Midwest regions. Ted holds his B.S. in Business Administration from Franciscan University of Steubenville. He lives in Austin, where he enjoys meeting other members of the city's vibrant technology scene. Ted is a regular speaker at numerous events within the mobile and payments industries. To learn more about SimplyTapp and get in touch with Ted, visit www.simplytapp.com.

Please visit www.simplytapp.com for more information.

Mr. Fifelski can be contacted at

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.