Editorial Board   Guest Author

Mr. Fifelski

Ted Fifelski

President and Co-Founder, SimplyTapp

Ted Fifelski is president and co-founder of SimplyTapp, the original developer of host card emulation (HCE) technology. Seeing the incredible potential that NFC had for banking and payments, Ted along with CEO Doug Yeager founded SimplyTapp in Austin in 2011. Their goal was to make mobile NFC payment technology a reality for card issuers, who could then offer their customers a secure, customizable and contactless user experience. Host card emulation describes the software architecture that did just that. HCE creates secure, identical card representation on a mobile device for the purposes of payments, transit and access. As President of SimplyTapp Ted is empowering more banks and card issuers with easy-to-deploy mobile NFC payments services for their customers. Prior to SimplyTapp, he founded MyPurchaseGives.com, a company that helped individuals and organizations make a sustainable contribution to the global community through everyday purchases. Ted has also held leadership positions within the Technology and Intellectual Property Research and Valuation team at Arthur Financial Services (AFS) and at World Trade Center Illinois (WTCI), where he facilitated relationships between foreign companies and businesses in the greater Chicago and Midwest regions. Ted holds his B.S. in Business Administration from Franciscan University of Steubenville. He lives in Austin, where he enjoys meeting other members of the city's vibrant technology scene. Ted is a regular speaker at numerous events within the mobile and payments industries. To learn more about SimplyTapp and get in touch with Ted, visit www.simplytapp.com.

Please visit www.simplytapp.com for more information.

Mr. Fifelski can be contacted at

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.