Editorial Board   Guest Author

Mr. Fifelski

Ted Fifelski

President and Co-Founder, SimplyTapp

Ted Fifelski is president and co-founder of SimplyTapp, the original developer of host card emulation (HCE) technology. Seeing the incredible potential that NFC had for banking and payments, Ted along with CEO Doug Yeager founded SimplyTapp in Austin in 2011. Their goal was to make mobile NFC payment technology a reality for card issuers, who could then offer their customers a secure, customizable and contactless user experience. Host card emulation describes the software architecture that did just that. HCE creates secure, identical card representation on a mobile device for the purposes of payments, transit and access. As President of SimplyTapp Ted is empowering more banks and card issuers with easy-to-deploy mobile NFC payments services for their customers. Prior to SimplyTapp, he founded MyPurchaseGives.com, a company that helped individuals and organizations make a sustainable contribution to the global community through everyday purchases. Ted has also held leadership positions within the Technology and Intellectual Property Research and Valuation team at Arthur Financial Services (AFS) and at World Trade Center Illinois (WTCI), where he facilitated relationships between foreign companies and businesses in the greater Chicago and Midwest regions. Ted holds his B.S. in Business Administration from Franciscan University of Steubenville. He lives in Austin, where he enjoys meeting other members of the city's vibrant technology scene. Ted is a regular speaker at numerous events within the mobile and payments industries. To learn more about SimplyTapp and get in touch with Ted, visit www.simplytapp.com.

Please visit www.simplytapp.com for more information.

Mr. Fifelski can be contacted at

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.