Editorial Board   Guest Author

Mr. Patterson

Drew Patterson

Co-Founder & CEO, CheckMate

Drew Patterson is the co-founder and CEO of CheckMate the leading travel technology company building hotel communications tools to deliver a better guest experience.

From before check-in through departure, CheckMate's tools enable hotels and their guests to have a two-way conversation through any means of communication - email, text, or a native app. CheckMate's mobile tools improve every facet of the guest experience - from a mobile check-in that avoids a wait at the front desk and deals on room upgrades to alerts when one's room is ready. Through partnerships with hotels, OTAs and TMCs, CheckMate has improved the travel experience of over 500,000 travelers staying at over 51,000 hotels.

Mr. Patterson is also the CEO of Room 77, a position he's held since the hotel search engine acquired CheckMate in January of 2013. He previously co-founded Jetsetter, which he helped grow from an idea to nearly $100 million annual bookings run rate. He was also part of the founding team at KAYAK and served in a variety of key leadership roles from 2004 to 2009.

Mr. Patterson helped to reshape the online travel landscape by evolving the distribution model and increasing industry and consumer awareness around the value of “search” in travel.

Please visit checkmate.io for more information.

Mr. Patterson can be contacted at 415-849-3537 or drew@checkmate.io

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.