Editorial Board   Guest Author

Mr. Patterson

Drew Patterson

Co-Founder & CEO, CheckMate

Drew Patterson is the co-founder and CEO of CheckMate the leading travel technology company building hotel communications tools to deliver a better guest experience.

From before check-in through departure, CheckMate's tools enable hotels and their guests to have a two-way conversation through any means of communication - email, text, or a native app. CheckMate's mobile tools improve every facet of the guest experience - from a mobile check-in that avoids a wait at the front desk and deals on room upgrades to alerts when one's room is ready. Through partnerships with hotels, OTAs and TMCs, CheckMate has improved the travel experience of over 500,000 travelers staying at over 51,000 hotels.

Mr. Patterson is also the CEO of Room 77, a position he's held since the hotel search engine acquired CheckMate in January of 2013. He previously co-founded Jetsetter, which he helped grow from an idea to nearly $100 million annual bookings run rate. He was also part of the founding team at KAYAK and served in a variety of key leadership roles from 2004 to 2009.

Mr. Patterson helped to reshape the online travel landscape by evolving the distribution model and increasing industry and consumer awareness around the value of “search” in travel.

Please visit checkmate.io for more information.

Mr. Patterson can be contacted at 415-849-3537 or drew@checkmate.io

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.