Editorial Board   Guest Author

Ms. Hilger

Stephanie Hilger

Director of Social Media, Blue Magnet Interactive

Stephanie Hilger is the Director of Social Media at Blue Magnet Interactive, a Chicago-based digital marketing agency for the hospitality industry. Overseeing the direction of the company's social media department, Ms. Hilger is responsible for the overall social media performance provided by her team of 20 marketers to over 40 hospitality clients across the country. She is accountable for establishing best practices in social media, upholding company marketing standards, and ensuring that top quality social media services are executed by her team.

In her current role, Ms. Hilger has helped define Blue Magnet's social media marketing service options, pricing, and marketing strategy across multiple channels, including Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn and more. She has presented at several industry conferences about the important role of social media marketing in holistic digital marketing.

In addition to helping her team provide engaging social media campaigns for clients, Ms. Hilger also heads the marketing strategy for the company's own social media efforts, positioning Blue Magnet as the most trusted name in hospitality marketing. As a result, the company's blog has become an integral component of new business development, while its social media channels have proven an incredibly effective tool for recruiting new team members.

Prior to her role as Director, Ms. Hilger had provided digital marketing services to a wide variety of hospitality clients including major brand hotels, independent hotels, five-star luxury resorts, hotel management groups, CVBs, convention centers, and event planning companies. Although her passion is in social media, her specialties include search engine optimization, website management, and creating multi-channel digital marketing strategies. She has spearheaded a number of successful campaigns and promotional giveaways in addition to facilitating significant online community growth for a number of clients.

Ms. Hilger has also assisted in numerous website design and development projects and credits her social triumphs to her well-rounded digital marketing experience. Prior to joining Blue Magnet, Ms. Hilger established her digital marketing career as a social media manager and marketing coordinator in a variety of industries including film, real estate, travel, and event planning. Ms. Hilger holds a BA in Marketing Communications with a concentration in Public Relations from Columbia College in Chicago, Illinois.

Please visit http://www.bluemagnetinteractive.com for more information.

Ms. Hilger can be contacted at 877-361-1177 x216 or stephanie.hilger@bluemagnetinteractive.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.