Editorial Board   Guest Author

Ms. Hilger

Stephanie Hilger

Director of Social Media, Blue Magnet Interactive

Stephanie Hilger is the Director of Social Media at Blue Magnet Interactive, a Chicago-based digital marketing agency for the hospitality industry. Overseeing the direction of the company's social media department, Ms. Hilger is responsible for the overall social media performance provided by her team of 20 marketers to over 40 hospitality clients across the country. She is accountable for establishing best practices in social media, upholding company marketing standards, and ensuring that top quality social media services are executed by her team.

In her current role, Ms. Hilger has helped define Blue Magnet's social media marketing service options, pricing, and marketing strategy across multiple channels, including Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn and more. She has presented at several industry conferences about the important role of social media marketing in holistic digital marketing.

In addition to helping her team provide engaging social media campaigns for clients, Ms. Hilger also heads the marketing strategy for the company's own social media efforts, positioning Blue Magnet as the most trusted name in hospitality marketing. As a result, the company's blog has become an integral component of new business development, while its social media channels have proven an incredibly effective tool for recruiting new team members.

Prior to her role as Director, Ms. Hilger had provided digital marketing services to a wide variety of hospitality clients including major brand hotels, independent hotels, five-star luxury resorts, hotel management groups, CVBs, convention centers, and event planning companies. Although her passion is in social media, her specialties include search engine optimization, website management, and creating multi-channel digital marketing strategies. She has spearheaded a number of successful campaigns and promotional giveaways in addition to facilitating significant online community growth for a number of clients.

Ms. Hilger has also assisted in numerous website design and development projects and credits her social triumphs to her well-rounded digital marketing experience. Prior to joining Blue Magnet, Ms. Hilger established her digital marketing career as a social media manager and marketing coordinator in a variety of industries including film, real estate, travel, and event planning. Ms. Hilger holds a BA in Marketing Communications with a concentration in Public Relations from Columbia College in Chicago, Illinois.

Please visit http://www.bluemagnetinteractive.com for more information.

Ms. Hilger can be contacted at 8773611177216 or stephanie.hilger@bluemagnetinteractive.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.