Editorial Board   Guest Author

Mr. Pageler

Ranney Pageler

Vice President of Fraud Investigations, EMPLOYERS

Ranney Pageler, Vice President of Fraud Investigations for EMPLOYERS, which specializes in providing workers' compensation insurance for small businesses, is a 25-year veteran of insurance fraud investigations and leads the company's Anti-Fraud Program efforts. He is an expert on workers' compensation fraud and supports agents in their efforts to help policy holders best prepare against fraud, which can have long-term negative effects on their businesses. In addition to his anti-fraud efforts on behalf of EMPLOYERS policyholders, Mr. Pageler also spent nearly two decades in law enforcement. Mr. Pageler's workers' compensation fraud investigations have resulted in more than 750 criminal prosecutions in 23 states, including the first criminal prosecution for workers' compensation fraud in a number of states. His successful cases have been featured on such television news programs as NBC Dateline, ABC Primetime Live, the CBS Evening Network News, A Current Affair, Hardcopy, Real TV and in a five part special news report on cable giant WGN-TV Chicago. He currently serves as chair of the Property Casualty Insurers Association of America (PCI) Fraud Committee.

Please visit http://www.employers.com for more information.

Mr. Pageler can be contacted at 800-750-3939 or fraudfighters@employers.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.