Editorial Board   Guest Author

Mr. Pageler

Ranney Pageler

Vice President of Fraud Investigations, EMPLOYERS

Ranney Pageler, Vice President of Fraud Investigations for EMPLOYERS, which specializes in providing workers' compensation insurance for small businesses, is a 25-year veteran of insurance fraud investigations and leads the company's Anti-Fraud Program efforts. He is an expert on workers' compensation fraud and supports agents in their efforts to help policy holders best prepare against fraud, which can have long-term negative effects on their businesses. In addition to his anti-fraud efforts on behalf of EMPLOYERS policyholders, Mr. Pageler also spent nearly two decades in law enforcement. Mr. Pageler's workers' compensation fraud investigations have resulted in more than 750 criminal prosecutions in 23 states, including the first criminal prosecution for workers' compensation fraud in a number of states. His successful cases have been featured on such television news programs as NBC Dateline, ABC Primetime Live, the CBS Evening Network News, A Current Affair, Hardcopy, Real TV and in a five part special news report on cable giant WGN-TV Chicago. He currently serves as chair of the Property Casualty Insurers Association of America (PCI) Fraud Committee. Please visit http://www.employers.com for more information.

Mr. Pageler can be contacted at 800-750-3939 or fraudfighters@employers.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.