Editorial Board   Guest Author

Ms. Kovary

Giselle Kovary

President, n-gen People Performance

As president and co-founder of n-gen People Performance Inc., Ms. Kovary is dedicated to building strategies and programs that help clients target, motivate and engage employees in order to increase performance and productivity. She is a sought after resource to industry leaders, having worked with 18 of the top Fortune 500 companies across North America, including Chevron, Cisco, TJX and Xerox. Over 60,000 people globally have experienced an n-gen workshop or presentation. With close to 20 years of experience in learning and development, she has devoted more than a dozen years to researching the impact that generational differences have on organizational performance. Ms. Kovary has created solutions and programs in five practice areas - sales & customer service, leadership, team building, Millennials and human resources. As a human resources expert, Ms. Kovary is regularly quoted in national publications and appears on television and radio. n-gen partners with clients to deliver existing 'off-the-shelf' learning programs from our library of 27 courses, or designs custom learning solutions. Our highly interactive learning programs engage all levels within an organization, from C-suite executives to front line employees. All n-gen training is based on the two books Ms. Kovary has co-authored: Loyalty Unplugged: How to Get, Keep & Grow All Four Generations and Upgrade Now: 9 Advanced Leadership Skills. Ms. Kovary has a Master's degree in communication studies from the University of Windsor. She is a member of the Society for Human Resource Management and raises money for breast cancer research in her free time.

Please visit http://www.ngenperformance.com for more information.

Ms. Kovary can be contacted at 416-362-7564 or gkovary@ngenperformance.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.