Editorial Board   Guest Author

Ms. Kovary

Giselle Kovary

President, n-gen People Performance

As president and co-founder of n-gen People Performance Inc., Ms. Kovary is dedicated to building strategies and programs that help clients target, motivate and engage employees in order to increase performance and productivity. She is a sought after resource to industry leaders, having worked with 18 of the top Fortune 500 companies across North America, including Chevron, Cisco, TJX and Xerox. Over 60,000 people globally have experienced an n-gen workshop or presentation. With close to 20 years of experience in learning and development, she has devoted more than a dozen years to researching the impact that generational differences have on organizational performance. Ms. Kovary has created solutions and programs in five practice areas - sales & customer service, leadership, team building, Millennials and human resources. As a human resources expert, Ms. Kovary is regularly quoted in national publications and appears on television and radio. n-gen partners with clients to deliver existing 'off-the-shelf' learning programs from our library of 27 courses, or designs custom learning solutions. Our highly interactive learning programs engage all levels within an organization, from C-suite executives to front line employees. All n-gen training is based on the two books Ms. Kovary has co-authored: Loyalty Unplugged: How to Get, Keep & Grow All Four Generations and Upgrade Now: 9 Advanced Leadership Skills. Ms. Kovary has a Master's degree in communication studies from the University of Windsor. She is a member of the Society for Human Resource Management and raises money for breast cancer research in her free time.

Please visit http://www.ngenperformance.com for more information.

Ms. Kovary can be contacted at 416-362-7564 or gkovary@ngenperformance.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.