Editorial Board   Guest Author

Mr. Reid

Frank Reid

Executive Vice President, Kolbe Corporation

Frank Reid is executive vice president of Kolbe Corp in Phoenix, AZ, where he is responsible for managing business development efforts and human resources consulting with large corporate accounts. An accomplished HR executive with domestic and international experience in the insurance, financial services, information services and software industries, Mr. Reid has expertise in building highly effective teams and transforming the HR function to streamline and develop consistent practices across businesses. Throughout his career, Mr. Reid has developed a reputation as a strong business partner with senior management and a trusted advisor to CEO's on business and human capital strategies. Serving as a senior human resources executive for such companies as Ceridian Corporation, Jostens Corporation, Elsevier Corporation, Thomson Corporation, and Dialog Corporation, Mr. Reid led a variety of HR initiatives ranging from the creation of a learning and development function to the establishment of a “Line of Sight” process to promote understanding of corporate goals and individual responsibilities. At Ceridian Corporation, where he served as vice president of HR, Mr. Reid led the effort to consolidate all HR practices, processes and systems. He worked as a member of both the acquisition and integration team and the pension committee. Additionally, he led the company's diversity initiative and led the team that selected and implemented Ceridian's new payroll/HR system. As an independent consultant, Mr. Reid has sold HR services within the government and private sectors, provided recruiting services for senior management positions, introduced assessment tools for building highly productive teams, and facilitated the implementation of leadership development programs. Finally, Mr. Reid is a thought leader in such areas as recruitment, diversity, organizational transformation, and leadership development. He is an experienced and effective public speaker in areas related to HR and organizational development. Mr. Reid has a bachelor's degree in Economics from Morehouse College.

Please visit http://www.kolbe.com for more information.

Mr. Reid can be contacted at 602-778-7902 or freid@kolbe.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.