Editorial Board   Guest Author

Mr. Vallauri

DJ Vallauri

Founder and CEO, Lodging Interactive

DJ Vallauri, Founder & President of Lodging Interactive, has been proactive and successful in all his social media initiatives over the last five years through CoMMingle.

Mr. Vallauri saw the void of participation on social media from individual hotel properties and in 2010 CoMMingle was born. Through his insightful projections, CoMMingle has become a successful division of Lodging Interactive solely dedicated to social media marketing, social customer service and reputation management for the Hospitality Industry.

Every industry's social media needs are different and Mr. Vallauri understands the needs and challenges faced by hotels. Recently, he has led the charge on two new initiatives that take social media to a different level.: Ask DJV Video Series - Weekly video series on YouTube and cross-pollinated to other social networks authentically. Each week Mr. Vallauri offers suggestions, tips, advice, shares knowledge and answers questions from hospitality leaders. The topics range from social media, social customer service, reputation management and the social ecosystem of a hotel. He is sharing his knowledge and giving back to an industry that gave so much to him. Social Voices - A 24/7/365 Social Customer Service & Engagement platform to assist the hospitality industry with its online customer service needs.

Mr. Vallauri's focus had been on how Millennials are using social media. Social Media has embraced the customer service experience between the consumer and the business. No longer just a marketing media, but a true representation of a social voice where a hotel can influence its reputation, add a human touch, connect with past/present/future guests and participate in discussion.

Mr. Vallauri provides the overall company direction and continues to develop leading technology products and services for the hospitality industry. He has held sales, marketing and business development positions with companies such as Meridien Hotels, Reed Travel Group, American Airlines‘ - AMR Information Services, Cendant's subsidiary WizCom International and Prime Hospitality Corp. In addition, he founded two e-commerce businesses, which he subsequently sold in early 1999.

Mr. Vallauri also serves on the HSMAI Greater New York chapter Advisory Board as the Director of Social Media.

Mr. Vallauri can be contacted at 877-291-4411 ext 704 or dj@lodginginteractive.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.