Editorial Board   Guest Author

Ms. Braum

Roberta Braum

Director of Product Management, Payments, Agilysys

Roberta Braum is the director of product management for payments at Agilysys, a leading technology company that provides innovative point-of-sale, property management, inventory and procurement, workforce management, analytics, document management and mobile and wireless solutions and services to the hospitality industry.

Ms. Braum began her career at Apple, where she served as a technical lead designing file server systems. She also has also held management positions at IMDb, where she oversaw subscription services for entertainment professionals, and at Amazon, where she helped develop a payment plan service for the company's ordering systems.

Prior to joining Agilysys, Ms. Braum served as director of product management at Array Health, where she designed a purchasing decision support system, developed a product and sales roadmap and supervised program and product management teams.

At Agilysys, Ms. Braum manages the product strategy and roadmap for the company's payments products, including the groundbreaking rGuest® Pay solution, the Agilysys payment gateway that enables complete and secure payment processing. She also addresses the challenges that new payment technologies pose to the hospitality industry and develops strategic solutions that enable a seamless guest experience for Agilysys' next-generation point-of-sale and property management customers.

Ms. Braum serves as a thought leader in the areas of payment technologies, data security and EMV readiness. She holds a Bachelor of Arts degree in engineering and computer science from Dartmouth College, a Master of Science degree in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT) and a Master of Business Administration degree from MIT's Sloan School of Management.

Please visit http://www.agilysys.com/ for more information.

Ms. Braum can be contacted at 770-822-0794 or roberta.braum@agilysys.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.