Editorial Board   Guest Author

Ms. Braum

Roberta Braum

Director of Product Management, Payments, Agilysys

Roberta Braum is the director of product management for payments at Agilysys, a leading technology company that provides innovative point-of-sale, property management, inventory and procurement, workforce management, analytics, document management and mobile and wireless solutions and services to the hospitality industry.

Ms. Braum began her career at Apple, where she served as a technical lead designing file server systems. She also has also held management positions at IMDb, where she oversaw subscription services for entertainment professionals, and at Amazon, where she helped develop a payment plan service for the company's ordering systems.

Prior to joining Agilysys, Ms. Braum served as director of product management at Array Health, where she designed a purchasing decision support system, developed a product and sales roadmap and supervised program and product management teams.

At Agilysys, Ms. Braum manages the product strategy and roadmap for the company's payments products, including the groundbreaking rGuest® Pay solution, the Agilysys payment gateway that enables complete and secure payment processing. She also addresses the challenges that new payment technologies pose to the hospitality industry and develops strategic solutions that enable a seamless guest experience for Agilysys' next-generation point-of-sale and property management customers.

Ms. Braum serves as a thought leader in the areas of payment technologies, data security and EMV readiness. She holds a Bachelor of Arts degree in engineering and computer science from Dartmouth College, a Master of Science degree in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT) and a Master of Business Administration degree from MIT's Sloan School of Management.

Please visit http://www.agilysys.com/ for more information.

Ms. Braum can be contacted at 770-822-0794 or roberta.braum@agilysys.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.