Editorial Board   Guest Author

Ms. Sewell

Alexandra Sewell

Vice President of Mid-Market & Enterprise Marketing, Comcast Business

As Vice President of Mid-Market & Enterprise Marketing for Comcast Business, Alexandra Sewell is responsible for defining the go-to-market strategies for the enterprise segment with a focus on building and expanding Comcast's Built4Enterprise initiatives. In addition, Ms. Sewell is responsible for developing the marketing strategies to generate subscriber and revenue growth within mid-market and strategic vertical segments. During her career at Comcast, Ms. Sewell has focused on developing innovative product, marketing and public relations strategies that have resulted in significant sales and revenue growth. Most notably Ms. Sewell was responsible for the successful launch of Business Hospitality, a product suite consisting of Ethernet, Internet, Video and Voice services packaged for the Hospitality industry. In addition, she was instrumental in launching the Business Services video product portfolio for small and medium-sized businesses, and she led the Business Services component of Project Cavalry, Comcast's all-digital initiative touching almost every residential and business customer in the Comcast footprint. An industry leader, Ms. Sewell has more than 19 years of experience within the cable industry spanning virtually every aspect of product management, marketing and public relations. In 2014, Ms. Sewell was recognized as one of Fierce Telecom's Women in Wireline, 2014 which honors top women executives in the wireline segment of the telecom industry. Prior to joining Comcast's Business Services team, Ms. Sewell held various sales, marketing, public relations and business development positions within the Comcast family of companies. Her previous roles have included: Director of Marketing Solutions for Comcast Networks; Director of Strategic Sales Alliances for Comcast Cable; Director of Marketing and Public Relations for CN8, The Comcast Network; Corporate Marketing Manager & Senior Publicist for QVC, the television shopping network (prior to its sale to Liberty Interactive). Ms. Sewell holds a bachelor of arts from Pennsylvania State University. She is a member of the Cable & Telecommunications Association for Marketing (CTAM), Women in Cable Telecommunications (WICT), Hotel Technology Next Generation (HTNG), The American Hotel & Lodging Association (AH&LA), The Healthcare Information Management Systems Society (HIMSS), and the Stadium Management Association (SMA).

Ms. Sewell can be contacted at 877-967-4999 or alex@sewellgardner.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.