Editorial Board   Guest Author

Mr. Maguire

Jim Maguire

Vice President Guest Services, Vantage Hotels

Jim Maguire is an expert in the field of customer experience and guest loyalty. His career spans over 25 years in a variety of industries including manufacturing, insurance, retail and hospitality. As Vice President of Guest Services for Vantage Hotels, Mr. Maguire oversees the guest and loyalty programs for Vantage's hotel brands including, Americas Best Value Inn, Canadas Best Value Inn, Country Hearth Inn & Suites, Signature Inn, Jameson Inn, Lexington by Vantage and 3 Palms Hotels & Resorts. Vantage is a top 10 global hotel company with over 1,200 properties and 70,000 rooms in six countries and the only hotel company to be ranked eight consecutive years on the prestigious Inc. 500/500 List of Fastest Growing Companies. Before coming to Vantage, he worked at Cross Country Home Services (CCHS) for eight years, where he was responsible for managing and servicing $80 million in claims. One of Mr. Maguire's major accomplishments at CCHS was reducing the claims life cycle by two days, which resulted in an annual savings of more than $1 million. Mr. Maguire also spent 17 years with Nestle Waters USA, where he held leadership positions in sales, operations and customer service. At Nestle, Mr. Maguire was recognized for increasing inside sales and customer service revenue by $1 million, as well as streamlining account services functions for a savings of over $2 million. Mr. Maguire has written numerous articles about the service industry and is an accomplished public speaker. He resides in South Florida with his two sons.

Please visit http://www.vantagehospitality.com for more information.

Mr. Maguire can be contacted at 8773112378213 or jmaguire@vantagehospitality.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.