Editorial Board   

Ms. Fenard

Elaine Fenard

Partner & Chief Operating Officer, Europe and U.S., Spatality

Elaine Fenard, recognized as a spa industry visionary, Elaine became an integral partner in Spa Strategy in 2006, joining in the Spa Strategy quest to create innovative and profitable spas, Elaine brought to the team more than 25 years experience in spa development and operations with one of the world's largest hotel companies and the leading international spa operations company. As vice president of spa development and operations for Starwood Hotels & Resorts she oversaw spa development and operations for over 750 properties in more than 80 countries. She championed the Starwood Spa Collection, a group of 38 unique spas, in addition to overseeing the development of many successful individual spas under the Starwood umbrella. Elaine and her team designed several innovative concepts for Starwood, profitable templates for hotel owners and developers to follow from start to finish. At Steiner Leisure, Elaine held the position of senior vice president of operations and later directed development and operations for the highly successful Disney Magic and Wonder Vista spas. She also served as senior vice president of operations for Coiffeur Transocean (later acquired by Steiner Leisure), and was instrumental in the conception, development and operation of the first purposeĀ]built spa at sea in the 1980s. Elaine's vision for this project helped demonstrate the capital potential for spas in the cruise business and set the trend for future cruise ship spa construction. As an industry pioneer and recognized expert, Elaine is a frequent speaker at many conferences including the International Hotel Investment Forum (IHIF) in Berlin; International Spa Convention in London; Spa Resort Expo in New York City; New York Spa Symposium; Turning Point Global Spa Industry Conference in the Philippines and is a regular guest speaker at Cornell University. Spa Strategy is one of the world's leading spa consulting and design firms.

Ms. Fenard can be contacted at 303-573-8100 or Elaine@spastategy.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.