Editorial Board   Guest Author

Mr. Clervi

Anthony Clervi

Vice President, UNA Purchasing Solutions

Anthony Clervi is the vice president of growth at UNA Purchasing Solutions, a Kansas City, Missouri-based group purchasing organization dedicated to helping businesses and organizations across multiple industries improve their financial and operational performance. UNA Purchasing Solutions began in 2003, serving primarily the healthcare and education markets. Today, UNA operates with Vizient, a supply contracting company, to provide members with an extensive, competitive supply portfolio across industries. UNA Purchasing Solutions and Vizient provide members with more than $60 billion in combined annual purchasing power. Having previously served as a business consultant for ServiceLive and a marketing manager for HomeAdvisor, Mr. Clervi provides consistent leadership and strategic direction for company success. He specializes in helping top companies, hospitality groups, and trade associations lower their operational costs and improve their supply chain management techniques. He holds a bachelor's degree in economics and finance from McKendree University. Mr. Clervi's thought leadership has been featured in publications ranging from Chief Executive to Corp! Magazine to NonProfit PRO. His philanthropic interests include improving access to education and healthcare, and he's a proponent of expanding students' interest in science and technology. Within the Kansas City community, Mr. Clervi contributes to the Ewing Marion Kauffman Foundation and Special Olympics Kansas. He's an active member of the KC Enterprise Network and supports local church organizations.

Please visit http://www.unapurchasing.com/ for more information.

Mr. Clervi can be contacted at 573-445-4321 or info@unapurchasing.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.