Editorial Board   Guest Author

Mr. Araya

Andres Araya

Managing Director, Abadia Retuerta LeDomaine, Spain

A consummate hotel executive with 25 years of experience with leading luxury hotels worldwide, Chilean-born Andres Araya took the reins of Spain's exclusive and historic Abadía Retuerta LeDomaine hotel in 2010. During the first two years, he guided the 900-year-old abbey through a sensitive restoration to convert it to a unique hotel, that earned it an award from the European Union for conserving cultural heritage, and committed to making LeDomaine a property that would be on the wish list of every discerning global traveler. He opened the new hotel in March 2012 with the first complete butler service in Spain and in 2015 oversaw the addition of a spa that is among the best in Spain. As part of his F&B strategy to position LeDomaine as a world-class culinary destination, he partnered with one of the world's superstar chefs, Spaniard Andoni Aduriz; within two years, in 2014, the hotel had earned a Michelin Star. Today, LeDomaine is one of Spain's most renowned properties, recognized as the country's #1 hotel in several prestigious magazine and industry rankings, while the Abadía Retuerta wines have been recognized as being among the Top 100 Best in the World by Wine Spectator. Mr. Araya's distinguished career includes serving as managing director of internationally acclaimed, Five Diamond Las Ventanas al Paraiso in Los Cabos, Mexico, and holding executive positions with the Ajman Kempinski Hotel & Resort, United Arab Emirates; Conrad Cairo Hotel & Casino, Cairo, Egypt; St. Regis Aspen, Colorado; Sheraton María Isabel, Mexico City, and The Palace of the Lost City, Sun City, South Africa.

Please visit http://www.ledomaine.es for more information.

Mr. Araya can be contacted at 34983680368 or info@ledomaine.es

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.