Editorial Board   Guest Author

Ms. Morrison

Ginny Morrison

VP Sales & Marketing, Spire Hospitality

Ginny Morrison oversees all sales and marketing efforts for both owned and managed properties of Spire Hospitality, in her role as vice president of sales & marketing. Ms. Morrison joined Lane Hospitality in 1988 as general manager and was promoted to regional general manager, then regional director of sales and marketing.

From ski resorts in Colorado to corporate hotels in Chicago and other large markets, Ms. Morrison has utilized her 25-year hospitality career, operational skills and marketing know-how to ensure profitable and service-oriented hotels. Since being promoted to her current position in 2010, Spire Hospitality sales have doubled.

With a B.A. in nutrition from Bowling Green State University, Ms. Morrison began her career as chef-manager of a French bistro. After completing a management-training program with Vicorp Specialty Restaurants, she served as food & beverage director with Concord Hotels of Cleveland and then as general manager for the company's Holiday Inn in Beachwood.

Ms. Morrison currently serves on the board of directors for Illinois Hotel & Lodging Association and is the past chairman of the board for Educational Foundation Board of Directors, a non-profit group that implements special educational and scholarship programs for hospitality students.

She is a guest speaker of hospitality marketing at The Manfred Steinfeld School of Hospitality and Tourism Management as well as a guest speaker of revenue management at Kendall College. She has served as president of Rotary Club of Chicago and is still actively involved in fundraising. Ms. Morrison is actively involved in the Illinois Hospitality Sales & Marketing Association International (HSAMI) and conducts bi-annual roundtables for the national chapter of HSAMI.

Please visit http://www.spirehotels.com for more information.

Ms. Morrison can be contacted at 847-291-5718 or gmorrison@spirehotels.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.