Editorial Board   Guest Author

Mr. Richards

Kevin Richards

Chief Operating Officer, Legacy Ventures

Kevin Richards joined Legacy in 2011 to launch the firm's hotel management division. Mr. Richards oversees all managed hotel assets and is a central player in the company's hospitality development work.

Mr. Richards has over 30 years of experience in the hospitality industry, which began in earnest with hotel general manager roles early in his career with Winegardner & Hammons and Prime Hospitality.

Prior to joining Legacy, he served as vice president of Asset Management with Lodgian, Inc., an owner and operator of over 100 hotels in 34 states, where he contributed to capital planning and investment strategies, implementation of property improvement plans, brand conversions, and renovations for the Lodgian portfolio.

Founded in 1996, Legacy Ventures began as a real estate development company specializing in hotels, resorts and restaurants. Projects range in size from $10 million to $100 million and often involve complex financial structures or public-private collaborations.

Legacy Ventures has an in-house design and construction team that includes architects, interior designers, engineers, and general contractors. In 2012, Legacy Ventures formed its hospitality division to manage or asset manage hotels. Today it manages seven dynamic full-service properties representing 1,500+ guest rooms with annual revenues exceeding $85 million.

In addition, Legacy Venture's restaurant division created and operates six distinctive branded restaurants and leases an additional four. Legacy Ventures responds thoughtfully to the built environment as a cohesive team of planners, developers, hoteliers and restaurateurs. Legacy Ventures innovates with a multi-disciplined approach to create timeless places - delivering exceptional customer experiences through an engaged and passionate team, yielding measurably better results for partners and investors. Legacy Ventures' promise is: “Thoughtfully Enhancing The Built Environment.™

Mr. Richards is a graduate of West Virginia University with a Bachelor of Science degree from the School of Business and Economics.

Please visit http://www.lvmgt.com for more information.

Mr. Richards can be contacted at 404-801-3260 or krichards@lvmgt.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.