Editorial Board   Guest Author

Ms. Clarke

Jacqueline Clarke

Wellness Research Director, Diagonal Reports

Jacqueline Clarke specialises in global wellness market intelligence. Her particular focus is the de-medicalisation of healthcare and the medicalisation of beauty and the new market that is taking shape. She tracks market developments and changes in consumer behaviour worldwide to determine demand for solutions (products, devices and services). She finds out what is really happening in the market-place and obtains the latest data by working closely with sector experts - through discussions and interviews in their place-of-work. This valuable intelligence is then analysed and coded in-house by Ms. Clarke and her team. Diagonal Reports tracks wellness and the leading wellness providers worldwide. Experts routinely tapped in research projects include beauty farms, thermal spas, day spas, resort spas along with product formulators, device manufacturers, retailers, cosmetologists, aestheticians, therapists and spa managers. Geographies covered include Asia, Americas, Europe, Middle-East and sub-Saharan Africa. Recent areas of research for Ms. Clarke include the updating of wellness and "spa" traditions; the scaling of new service concepts in the personal care channel; analysing how technological and product innovations, including apps, shape new personal care regimes — particularly in the key category of skincare, but also in body shaping; the impact of medicalisation on consumers' beauty demands, and buying criteria; the impacts of the ongoing consumer shift towards de-medicalised healthcare and the management of healthcare conditions (such as pain, stress, etc) Ms. Clarke has worked with some of the largest players in these sectors in Europe, US and Japan, and conducts workshops and presentations for clients in US, Asia and Europe. Before joining Diagonal Reports, she taught in universities in Connecticut and Texas (USA). She holds an MA (from UNC-CH., USA), and BA (Hons.) from Trinity College, Dublin, Ireland.

Please visit http://www.diagonalreports.com for more information.

Ms. Clarke can be contacted at 353469549027 or dreditor@eircom.net

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.