Editorial Board   Guest Author

Ms. Clarke

Jacqueline Clarke

Wellness Research Director, Diagonal Reports

Jacqueline Clarke specialises in global wellness market intelligence. Her particular focus is the de-medicalisation of healthcare and the medicalisation of beauty and the new market that is taking shape. She tracks market developments and changes in consumer behaviour worldwide to determine demand for solutions (products, devices and services). She finds out what is really happening in the market-place and obtains the latest data by working closely with sector experts - through discussions and interviews in their place-of-work. This valuable intelligence is then analysed and coded in-house by Ms. Clarke and her team. Diagonal Reports tracks wellness and the leading wellness providers worldwide. Experts routinely tapped in research projects include beauty farms, thermal spas, day spas, resort spas along with product formulators, device manufacturers, retailers, cosmetologists, aestheticians, therapists and spa managers. Geographies covered include Asia, Americas, Europe, Middle-East and sub-Saharan Africa. Recent areas of research for Ms. Clarke include the updating of wellness and "spa" traditions; the scaling of new service concepts in the personal care channel; analysing how technological and product innovations, including apps, shape new personal care regimes — particularly in the key category of skincare, but also in body shaping; the impact of medicalisation on consumers' beauty demands, and buying criteria; the impacts of the ongoing consumer shift towards de-medicalised healthcare and the management of healthcare conditions (such as pain, stress, etc) Ms. Clarke has worked with some of the largest players in these sectors in Europe, US and Japan, and conducts workshops and presentations for clients in US, Asia and Europe. Before joining Diagonal Reports, she taught in universities in Connecticut and Texas (USA). She holds an MA (from UNC-CH., USA), and BA (Hons.) from Trinity College, Dublin, Ireland.

Please visit http://www.diagonalreports.com for more information.

Ms. Clarke can be contacted at +353-4695-49027 or dreditor@eircom.net

Coming up in August 2019...

Food & Beverage: Millennial Chefs Lead the Way

Led by Millennial chefs, hotels continue to foster sustainability, sourcing and wellness within their dining rooms and banquet spaces, and by all measures, this is responsible for an increase in their revenues. In many hotels, the food & beverage division contributes 50 per cent or more to hotel sales and they are currently experiencing double-digit growth. As a result, hotel owners are allocating an increasing amount of square footage for F&B operations. The biggest area of investment is in catering, which is thriving due to weddings, social events and business conferences. Hotels are also investing in on-site market or convenience stores that offer fresh/refrigerated foods, and buffet concepts also continue to expand. Other popular food trends include a rise of fermented offerings such as kombucha, kimchi, sauerkraut, tempeh, kefir and pickles - all to produce the least processed food possible, and to boost probiotics to improve the immune system. Tea is also enjoying something of a renaissance. More people are thinking of tea with the same reverence as coffee due to its many varieties, applications and benefits. Craft tea blending, nitro tea on tap and even tea cocktails are beginning to appear on some hotel menus. Another trend concerns creating a unique, individualized and memorable experience for guests. This could be a small consumable item that is specific to a property or event, such as house-made snack mixes, gourmet popcorn, macaroons, or jars of house-made jams, chutneys, and mustards -all produced and customized in house. One staple that is in decline is the in-room minibar which seems to have fallen out of favor. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.