Editorial Board   Guest Author

Ms. Clarke

Jacqueline Clarke

Wellness Research Director, Diagonal Reports

Jacqueline Clarke specialises in global wellness market intelligence. Her particular focus is the de-medicalisation of healthcare and the medicalisation of beauty and the new market that is taking shape. She tracks market developments and changes in consumer behaviour worldwide to determine demand for solutions (products, devices and services). She finds out what is really happening in the market-place and obtains the latest data by working closely with sector experts - through discussions and interviews in their place-of-work. This valuable intelligence is then analysed and coded in-house by Ms. Clarke and her team. Diagonal Reports tracks wellness and the leading wellness providers worldwide. Experts routinely tapped in research projects include beauty farms, thermal spas, day spas, resort spas along with product formulators, device manufacturers, retailers, cosmetologists, aestheticians, therapists and spa managers. Geographies covered include Asia, Americas, Europe, Middle-East and sub-Saharan Africa. Recent areas of research for Ms. Clarke include the updating of wellness and "spa" traditions; the scaling of new service concepts in the personal care channel; analysing how technological and product innovations, including apps, shape new personal care regimes — particularly in the key category of skincare, but also in body shaping; the impact of medicalisation on consumers' beauty demands, and buying criteria; the impacts of the ongoing consumer shift towards de-medicalised healthcare and the management of healthcare conditions (such as pain, stress, etc) Ms. Clarke has worked with some of the largest players in these sectors in Europe, US and Japan, and conducts workshops and presentations for clients in US, Asia and Europe. Before joining Diagonal Reports, she taught in universities in Connecticut and Texas (USA). She holds an MA (from UNC-CH., USA), and BA (Hons.) from Trinity College, Dublin, Ireland.

Please visit http://www.diagonalreports.com for more information.

Ms. Clarke can be contacted at +353-4695-49027 or dreditor@eircom.net

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.