Editorial Board   Guest Author

Mr. Schaap

Jos Schaap

Founder and CEO, StayNTouch

Jos Schaap is an innovator in aligning technology with business to create solutions and opportunities that drive change and improve service. Mr. Schaap founded StayNTouch, a leader in mobile technology and Property Management Systems (PMS) for hotels, in 2013. The company raised a Series A funding in 2016. Since its inception in 2013, StayNTouch has signed close to a hundred high profile properties and is currently deployed in select cities in the U.S and Europe. The company sees continued growth in these regions, and near-term expansion in Asia. Previous to this, Mr. Schaap had a track record of close to 20 years leading MICROS Systems, Inc. as a Senior Vice President in charge of global product development and strategy for the Lodging and eCommerce divisions. During his tenure, MICROS' hospitality products became the global market leader growing the company's revenues from less than $300 million to $1.1 billion. Mr. Schaap was responsible for introducing a number of new products enabling MICROS to enter all hospitality segments from limited to full service hotels. He was also a key adviser to executive staff on strategic planning and direction related to MICROS's overall global product strategy. Mr. Schaap speaks often at hospitality industry events, is a frequent contributor to leading trade journals, and spearheads original research at StayNTouch that is reflected in the company's blog and other public releases. Mr. Schaap has a degree from the University of Phoenix, and a degree in International Management and Business from the hotel school at the Hauge.

Please visit http://www.stayntouch.com for more information.

Mr. Schaap can be contacted at 301-358-1356 or jos@stayntouch.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.