Editorial Board   Guest Author

Ms. Derviskadic

Maja Derviskadic

Social Media Manager, Hawkins International PR

As a Social Media Manager at Hawkins International PR, Maja Derviskadic spearheads influencer relations and oversees and implements integrated social media strategies agency-wide. Ms. Derviskadic also serves as the lead point person on some of the agency's top luxury clients such as Rosewood Jumby Bay, Rosewood Little Dix Bay and Le Guanahani in St. Barth, Seabourn, Eden Roc at Cap Cana and Room Mate Hotels. From forging partnerships with cutting-edge video vendors, new startups as the exclusive beta-tester and executing innovative influencer databases, Ms. Derviskadic consistently implements creative projects to increase her clients' digital clout. Whether it's a group influencer trip with over 5 Instagram heavyweights to document the launch of Hamilton Princess' restaurant concept by Marcus Samuelsson and securing 8 million impressions and 2,500 followers for the client or strategizing an omni-channel approach to Seabourn's newest ad campaign that will differentiate YouTube, Facebook, Twitter and Instagram - Ms. Derviskadic understands the need to treat each platform as its' own microcosm. Prior to joining Hawkins International, Ms. Derviskadic worked at Wagstaff Worldwide launching culinary and lifestyle brands like Barton G. in Los Angeles, garnering over 2,000 Instagram followers prior to the opening, and establishing Peru's culinary ambassador's social media presence in conjunction with the Food & Wine Classic in Aspen. In addition, Ms. Derviskadic launched Los Angeles Food and Wine Festival's Instagram presence in 2013, resulting in 3,000 followers in the span of 5 days, over 2 million impressions, and a featured post on Instagram's own blog, which utilized Ms. Derviskadic's event photography. Ms. Derviskadic received a double degree in economics and French from St. John's University in New York.

Please visit http://www.hawkpr.com for more information.

Ms. Derviskadic can be contacted at 212-255-6541 or maja@hawkpr.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.

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