Editorial Board   Guest Author

Ms. Paquin

Megan Paquin

Marketing Manager, Hyatt Regency Orlando

Megan Paquin, APR is marketing manager at Hyatt Regency Orlando. Located in the heart of Orlando's International Drive resort area and directly connected to the Orange County Convention Center, Hyatt Regency Orlando offers unparalleled leisure, meetings and convention facilities. Featuring 1,639 guestrooms and 315,000 square feet of meeting space - and with over two million square feet of space in the Orange County Convention Center to which the hotel is attached - Hyatt Regency Orlando is the largest convention hotel for the brand in the United States.

Ms. Paquin is an accredited and award-winning marketing communications professional, trusted to lead strategic marketing campaigns for some of the world's most respected brands. She started her career with MGM Resorts International where she specialized in international media relations and national broadcast for hotels in Las Vegas, Nev. She was a member of the opening public relations team for CityCenter, a 76-acre, mixed-use urban development with 5,900 hotel rooms. It is the largest privately funded construction project in the United States.

Fearless in her creative abilities and business acumen, Ms. Paquin went on to earn professional recognition for her work with Fry Hammond Barr, an integrated marketing agency in Orlando, Fla., on behalf of The Peabody Orlando. Leading public relations efforts for one of the nation's top meetings hotels, she and her team received several Silver and Gold Adrian Awards from Hospitality Sales and Marketing Association International (HSMAI).

Her work with Fry Hammond Barr also won awards in media relations and crisis communication from the Florida Public Relations Association (FPRA). Ms. Paquin later demonstrated her business acumen in the luxury market as communications manager at The Ritz-Carlton, Grand Cayman, a Caribbean, AAA Five-Diamond resort with 365 rooms and suites, five onsite restaurants including Blue by Eric Ripert, a la prairie spa and Greg Norman-designed golf course, before returning to Orlando to her current role at Hyatt Regency Orlando.

She is a graduate of the University of Central Florida with a B.S. in Organizational Communication, Accredited in Public Relations (APR) and an M.A. candidate in Behavioral Economics at The Chicago School of Professional Psychology. Ms. Paquin currently serves on the Global Communications Committee for Visit Orlando and is Director of Communications for MPI Orlando.

Please visit http://www.orlando.regency.hyatt.com for more information.

Ms. Paquin can be contacted at 407-284-1234 or megan.paquin@hyatt.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.