Editorial Board   Guest Author

Ms. Paquin

Megan Paquin

Marketing Manager, Hyatt Regency Orlando

Megan Paquin, APR is marketing manager at Hyatt Regency Orlando. Located in the heart of Orlando's International Drive resort area and directly connected to the Orange County Convention Center, Hyatt Regency Orlando offers unparalleled leisure, meetings and convention facilities. Featuring 1,639 guestrooms and 315,000 square feet of meeting space - and with over two million square feet of space in the Orange County Convention Center to which the hotel is attached - Hyatt Regency Orlando is the largest convention hotel for the brand in the United States.

Ms. Paquin is an accredited and award-winning marketing communications professional, trusted to lead strategic marketing campaigns for some of the world's most respected brands. She started her career with MGM Resorts International where she specialized in international media relations and national broadcast for hotels in Las Vegas, Nev. She was a member of the opening public relations team for CityCenter, a 76-acre, mixed-use urban development with 5,900 hotel rooms. It is the largest privately funded construction project in the United States.

Fearless in her creative abilities and business acumen, Ms. Paquin went on to earn professional recognition for her work with Fry Hammond Barr, an integrated marketing agency in Orlando, Fla., on behalf of The Peabody Orlando. Leading public relations efforts for one of the nation's top meetings hotels, she and her team received several Silver and Gold Adrian Awards from Hospitality Sales and Marketing Association International (HSMAI).

Her work with Fry Hammond Barr also won awards in media relations and crisis communication from the Florida Public Relations Association (FPRA). Ms. Paquin later demonstrated her business acumen in the luxury market as communications manager at The Ritz-Carlton, Grand Cayman, a Caribbean, AAA Five-Diamond resort with 365 rooms and suites, five onsite restaurants including Blue by Eric Ripert, a la prairie spa and Greg Norman-designed golf course, before returning to Orlando to her current role at Hyatt Regency Orlando.

She is a graduate of the University of Central Florida with a B.S. in Organizational Communication, Accredited in Public Relations (APR) and an M.A. candidate in Behavioral Economics at The Chicago School of Professional Psychology. Ms. Paquin currently serves on the Global Communications Committee for Visit Orlando and is Director of Communications for MPI Orlando.

Please visit http://www.orlando.regency.hyatt.com for more information.

Ms. Paquin can be contacted at 407-284-1234 or megan.paquin@hyatt.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.