Editorial Board   Guest Author

Mr. Gerstenecker

Robert Gerstenecker

Executive Chef, Four Seasons Hotel Atlanta

Robert Gerstenecker joined Four Seasons in 1989 and worked his way up from part-time carver to executive chef during moves to properties in Toronto, Hong Kong, New York and Palm Beach. "When I hit Atlanta, something happened," he says. "I realized I could have a country experience and still be a part of a big city." That experience is important to Mr. Gerstenecker, who grew up on a working farm in On-tario, Canada, and experienced the transformation of food first hand. "My mother would pull the cream off the top of fresh milk from our cows, make butter with it and feed us the milk," he says. "Growing up on a farm never seemed important to me, but now I realize it's not common to know where food really comes from." Mr. Gerstenecker, who lives on a four-acre farm just north of Atlanta, isn't satisfied to leave the land behind when he comes to work. In 2009 he started a garden on the outdoor terrace of the hotel's fifth floor that produces everything from cauliflower and teardrop tomatoes to mint for mojitos at the hotel bar. "I harvested 300 pounds of basil from the rooftop garden last year," he says. "It was so plentiful, we pureed it with olive oil and froze it." Instead of picking all the basil, he lets some of it flower, which makes the bees in his rooftop apiary very happy. Mr. Gerstenecker uses their honey—more than 800 pounds since 2009—in tea, oatmeal and desserts and various products for the hotel spa. After 25 years in the industry, Mr. Gerstenecker is just as excited about cooking today as the day he baked his first cake with a light bulb. "I'm addicted to the challenge of making sure each guest has an incredible food experience," he says. "Food is ever evolving—you can never be perfect at it, but that doesn't stop me from trying every day."

Please visit http://www.fourseasons.com for more information.

Mr. Gerstenecker can be contacted at 844-623-5029 or robert.gerstenecker@fourseasons.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.