Editorial Board   Guest Author

Ms. Steinke

Gaye Steinke

General Manager, Allegria Spa at Park Hyatt Beaver Creek

Gaye Steinke is the General Manager of Allegria Spa at the Park Hyatt Beaver Creek. She also serves on the Leadership Committee of the Park Hyatt. Located in the heart of Beaver Creek, at the base of one of Colorado's most celebrated mountain resorts, Park Hyatt Beaver Creek Resort and Spa provides guests unprecedented access to some of the best outdoor experiences all year round. Allegria Spa is an indulgent escape that provides soothing spa and body treatments - from massages to organic scrubs - that utilize the healing elements of Beaver Creek mountain to rejuvenate and replenish. Ms. Steinke is also involved in the concept, planning and development of spas and fitness centers for East West Partners including Allegria Spa (opened 1998), Spa Anjali at the Westin Riverfront (opened 2007), the Spa at the Ritz Carlton Lake Tahoe (opened 2009), Moonlight Spa, Big Sky MT(opened 2002) . Prior to that she was General Manager of Aria Spa and Club in Vail, CO. She has traveled throughout the Americas, Africa, Europe and Asia staying current on spa trends and best practices. Dedicated to sustainable efforts, Ms. Steinke was on the Board of the Green Spa Network 2013-2015 and has been a presenting speaker at the Green Spa Congress in 2011, 2012 and 2013.

Please visit http://www.hyatt.com for more information.

Ms. Steinke can be contacted at 970-949-1234 or gaye.steinke@hyatt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.