Editorial Board   Guest Author

Ms. Steinke

Gaye Steinke

General Manager, Allegria Spa at Park Hyatt Beaver Creek

Gaye Steinke is the General Manager of Allegria Spa at the Park Hyatt Beaver Creek. She also serves on the Leadership Committee of the Park Hyatt. Located in the heart of Beaver Creek, at the base of one of Colorado's most celebrated mountain resorts, Park Hyatt Beaver Creek Resort and Spa provides guests unprecedented access to some of the best outdoor experiences all year round. Allegria Spa is an indulgent escape that provides soothing spa and body treatments - from massages to organic scrubs - that utilize the healing elements of Beaver Creek mountain to rejuvenate and replenish. Ms. Steinke is also involved in the concept, planning and development of spas and fitness centers for East West Partners including Allegria Spa (opened 1998), Spa Anjali at the Westin Riverfront (opened 2007), the Spa at the Ritz Carlton Lake Tahoe (opened 2009), Moonlight Spa, Big Sky MT(opened 2002) . Prior to that she was General Manager of Aria Spa and Club in Vail, CO. She has traveled throughout the Americas, Africa, Europe and Asia staying current on spa trends and best practices. Dedicated to sustainable efforts, Ms. Steinke was on the Board of the Green Spa Network 2013-2015 and has been a presenting speaker at the Green Spa Congress in 2011, 2012 and 2013.

Please visit http://www.hyatt.com for more information.

Ms. Steinke can be contacted at 970-949-1234 or gaye.steinke@hyatt.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.