Editorial Board   Guest Author

Mr. Coughlin

Michael Coughlin

Managing Director, Digital Blue Creative

Michael Coughlin has twelve years of experience of working in the digital marketing space with core competencies in online branding, marketing analytics consulting, global paid search management, social media management, creative video production, and website usability. He has wide-ranging expertise working with companies as small as early stage startups to companies as large global Fortune 500 enterprises. Prior to forming his own agency business, Mr. Coughlin played pivotal roles in the early stage growth of multiple digital marketing companies. As Manager of Paid Search and Media Buying at Acronym Media in New York, he helped form and lead a team of digital marketing professionals for over five years and has been a leader in industry innovation ever since. After leaving Acronym in early 2010, he went on to form a hybrid search and social media marketing consulting and thought leadership group where he led business development and marketing efforts for the company. Throughout his career, Mr. Coughlin gained tremendous experience working with global companies in almost every industry, including big brands such Four Seasons Hotels & Resorts, XV Beacon hotel, Humana, Sony Music, SAP, Wharton School of Business, Scholastic, National Grid, BMW, Boston.com, and Boston Globe. For Four Seasons, he managed marketing campaigns in as many as fifteen different languages in as many as thirty countries. Currently, Mr.Coughlin manages his own creative digital agency, Digital Blue Creative. Whether it's producing captivating commercial videos, implementing search and social campaigns that attract traffic rather than compete for it, or designing analytics programs that help determine the truest return on investment, Digital Blue Creative helps businesses cut through the clutter and make a lasting impression in today's overcrowded marketplace. With a BA in Communication from Boston University, Mr. Coughlin is a public speaker and frequently speaks at SEMPO (Search Engine Marketing Professional Organization) and ClickZ events (formerly Search Engine Strategies) events across the nation. He has also contributed to multiple articles in publications such as Newsday, Tech Investor News, Website Magazine, The Canvas Mag, NBC Chicago, and Search Engine Journal.

Mr. Coughlin can be contacted at 1-844-468-6258 or Mike@DigitalBlueCreative.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.