Editorial Board   Guest Author

Mr. Rosenberg

Charles B. Rosenberg

Attorney, White & Case LLP

Charles (Chip) B. Rosenberg is an attorney in the Washington, DC office of White & Case LLP, where he represents private parties and foreign governments in complex international arbitrations. He has experience representing clients in disputes at the International Centre for Settlement of Investment Disputes (ICSID) and the International Chamber of Commerce (ICC), as well as under the arbitration rules of the United Nations Commission on International Trade Law (UNCITRAL). Mr. Rosenberg is the Associate Managing Editor of the World Arbitration & Mediation Review (WAMR) and a Regional Representative of the ICC Young Arbitrators Forum (ICC YAF). He has taught advanced international investment seminars at The Hague University of Applied Sciences in The Netherlands and at the American University Washington College of Law in Washington, DC. He regularly speaks at conferences and publishes articles on international arbitration related topics. Mr. Rosenberg was named a Future Leader in Who's Who Legal: Arbitration 2017, an inaugural edition focused on outstanding attorneys aged 45 or under, which described him as “hardworking and approachable.” He also has been repeatedly recognized as a “Rising Star” by DC Super Lawyers. Prior to joining White & Case LLP, Mr. Rosenberg spent two years in The Hague, Netherlands clerking for The Honorable Charles N. Brower, who at the time was ranked the “world's busiest arbitrator” by The American Lawyer in terms of large international arbitrations, and at the Iran-United States Claims Tribunal. Mr. Rosenberg graduated first in his class, summa cum laude, and Order of the Coif from the American University Washington College of Law.

Please visit http://www.whitecase.com for more information.

Mr. Rosenberg can be contacted at 202-729-2324 or charles.rosenberg@whitecase.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.