Editorial Board   Guest Author

Mr. Rosenberg

Charles B. Rosenberg

Attorney, White & Case LLP

Charles (Chip) B. Rosenberg is an attorney in the Washington, DC office of White & Case LLP, where he represents private parties and foreign governments in complex international arbitrations. He has experience representing clients in disputes at the International Centre for Settlement of Investment Disputes (ICSID) and the International Chamber of Commerce (ICC), as well as under the arbitration rules of the United Nations Commission on International Trade Law (UNCITRAL). Mr. Rosenberg is the Associate Managing Editor of the World Arbitration & Mediation Review (WAMR) and a Regional Representative of the ICC Young Arbitrators Forum (ICC YAF). He has taught advanced international investment seminars at The Hague University of Applied Sciences in The Netherlands and at the American University Washington College of Law in Washington, DC. He regularly speaks at conferences and publishes articles on international arbitration related topics. Mr. Rosenberg was named a Future Leader in Who's Who Legal: Arbitration 2017, an inaugural edition focused on outstanding attorneys aged 45 or under, which described him as “hardworking and approachable.” He also has been repeatedly recognized as a “Rising Star” by DC Super Lawyers. Prior to joining White & Case LLP, Mr. Rosenberg spent two years in The Hague, Netherlands clerking for The Honorable Charles N. Brower, who at the time was ranked the “world's busiest arbitrator” by The American Lawyer in terms of large international arbitrations, and at the Iran-United States Claims Tribunal. Mr. Rosenberg graduated first in his class, summa cum laude, and Order of the Coif from the American University Washington College of Law.

Please visit http://www.whitecase.com for more information.

Mr. Rosenberg can be contacted at 202-729-2324 or charles.rosenberg@whitecase.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.