Editorial Board   Guest Author

Mr. Lynn

Trevor Lynn

Chief Marketing Officer, Social Tables

Trevor Lynn is the Chief Marketing Officer for Social Tables. As a hospitality technology and marketing expert, he helps guide professionals on their journey to embrace new tools and strategies. Mr. Lynn's job primarily revolves around being as involved as possible in the events in the hospitality industry, and developing relationships to understand how Social Tables can continue to enable hotels to achieve more. Armed with the mantra of “creating marketing that people love”, Mr. Lynn is focused on finding the intersection between telling Social Tables' story and creating valuable content for the industry. At 23, Mr. Lynn joined Social tables as the 3rd employee in 2012 and today he manages a full-fledged marketing team of thirty. His expertise in technology comes from a background working with various early stage technology companies. As the CMO for Social Tables, he focuses on growing the hospitality community via original content, free technology consultations, and education at industry events. Mr. Lynn contributes articles that offer the cutting edge Sales and Marketing tactics, strategies and technology that can help make hospitality teams become Marketing centric organizations. Social Tables is a meetings and events company that just happens to do software. The #1 software for planners and properties to work together online, we are the industry leading provider of cloud-based hospitality software that positions venues to work more collaboratively and efficiently with their event and meeting customers. Over 100,000 unique users rely on the desktop and mobile product line, planning over 800,000 events within the company's 1 billion+ square foot Venue Library.

Please visit http://www.socialtables.com for more information.

Mr. Lynn can be contacted at 877-973-2863 or trevor@socialtables.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.