Editorial Board   Guest Author

Mr. Lynn

Trevor Lynn

Chief Marketing Officer, Social Tables

Trevor Lynn is the Chief Marketing Officer for Social Tables. As a hospitality technology and marketing expert, he helps guide professionals on their journey to embrace new tools and strategies. Mr. Lynn's job primarily revolves around being as involved as possible in the events in the hospitality industry, and developing relationships to understand how Social Tables can continue to enable hotels to achieve more. Armed with the mantra of “creating marketing that people love”, Mr. Lynn is focused on finding the intersection between telling Social Tables' story and creating valuable content for the industry. At 23, Mr. Lynn joined Social tables as the 3rd employee in 2012 and today he manages a full-fledged marketing team of thirty. His expertise in technology comes from a background working with various early stage technology companies. As the CMO for Social Tables, he focuses on growing the hospitality community via original content, free technology consultations, and education at industry events. Mr. Lynn contributes articles that offer the cutting edge Sales and Marketing tactics, strategies and technology that can help make hospitality teams become Marketing centric organizations. Social Tables is a meetings and events company that just happens to do software. The #1 software for planners and properties to work together online, we are the industry leading provider of cloud-based hospitality software that positions venues to work more collaboratively and efficiently with their event and meeting customers. Over 100,000 unique users rely on the desktop and mobile product line, planning over 800,000 events within the company's 1 billion+ square foot Venue Library.

Please visit http://www.socialtables.com for more information.

Mr. Lynn can be contacted at 877-973-2863 or trevor@socialtables.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.