Editorial Board   Guest Author

Mr. Lynn

Trevor Lynn

Chief Marketing Officer, Social Tables

Trevor Lynn is the Chief Marketing Officer for Social Tables. As a hospitality technology and marketing expert, he helps guide professionals on their journey to embrace new tools and strategies. Mr. Lynn's job primarily revolves around being as involved as possible in the events in the hospitality industry, and developing relationships to understand how Social Tables can continue to enable hotels to achieve more. Armed with the mantra of “creating marketing that people love”, Mr. Lynn is focused on finding the intersection between telling Social Tables' story and creating valuable content for the industry. At 23, Mr. Lynn joined Social tables as the 3rd employee in 2012 and today he manages a full-fledged marketing team of thirty. His expertise in technology comes from a background working with various early stage technology companies. As the CMO for Social Tables, he focuses on growing the hospitality community via original content, free technology consultations, and education at industry events. Mr. Lynn contributes articles that offer the cutting edge Sales and Marketing tactics, strategies and technology that can help make hospitality teams become Marketing centric organizations. Social Tables is a meetings and events company that just happens to do software. The #1 software for planners and properties to work together online, we are the industry leading provider of cloud-based hospitality software that positions venues to work more collaboratively and efficiently with their event and meeting customers. Over 100,000 unique users rely on the desktop and mobile product line, planning over 800,000 events within the company's 1 billion+ square foot Venue Library.

Please visit http://www.socialtables.com for more information.

Mr. Lynn can be contacted at 877-973-2863 or trevor@socialtables.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.