Editorial Board   Guest Author

Ms. Donnally

Trish Donnally

Public Relations Manager, Perkins Eastman

Trish Donnally is the Public Relations Manager for Perkins Eastman. She has built her career on writing about and promoting inspiring design. Previously, Ms. Donnally was Regional Public Relations Director for Gensler and Director of Public Relations for ForrestPerkins.

Earlier in her career, Ms. Donnally was Editor in Chief of Washington Spaces, a design magazine owned by The Washington Post that she helped launch in 2004 to celebrate the work of talented architects and interior designers. Ms. Donnally has co-authored three books on design. The first, The New Traditional with Darryl Carter, one of Architectural Digest's Top 100, Clarkson Potter / Publishers, 2008, is in its third printing. Elle Decor named her second book, The Collected Home, also co-authored with Darryl Carter, among the Best Design Books of Winter 2012. And she co-authored Ingenue to Icon with Howard V. Kurtz, D Giles Limited, London, 2015.

Prior to that, Ms. Donnally was Fashion Editor of the San Francisco Chronicle, where she interviewed Giorgio Armani, Ralph Lauren, and Karl Lagerfeld, among others, and was honored with more than two dozen national journalism awards. She covered the runway collections in Milan, Paris, and New York for 15 years. Ms. Donnally holds a Bachelor of Science in Conservation and Resource Management from the University of Maryland.

Please visit https://www.perkinseastman.com for more information.

Ms. Donnally can be contacted at +1 202-239-4588 or t.donnally@perkinseastman.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.