Editorial Board   

Ms. Donnally

Trish Donnally

Regional PR Director, Gensler

Trish Donnally is the Regional Public Relations Director for Gensler. Previously Ms. Donnally was Director of Public Relations for ForrestPerkins. She has built her career on writing about and promoting inspiring design. Following ForrestPerkins' merger with top international architecture and design firm Perkins Eastman (no relation) on January 1, 2016, Ms. Donnally also began supporting Perkins Eastman in Communications.

Previously, Ms. Donnally was Editor in Chief of Washington Spaces, a design magazine owned by The Washington Post that she helped launch in 2004 to celebrate the work of talented architects and interior designers.

Ms. Donnally has co-authored three books on design. The first, 'The New Traditional' with Darryl Carter, one of Architectural Digest's Top 100, Clarkson Potter / Publishers, 2008, is in its third printing. Elle Decor named her second book, 'The Collected Home', also co-authored with Darryl Carter, among the Best Design Books of Winter 2012. And she co-authored 'Ingenue to Icon' with Howard V. Kurtz, D Giles Limited, London, 2015.

As Fashion Editor of the San Francisco Chronicle, Ms. Donnally interviewed Giorgio Armani, Ralph Lauren, and Karl Lagerfeld, among others, and was honored with more than two dozen national journalism awards. She covered the runway collections in Milan, Paris, and New York for 15 years. Ms. Donnally holds a Bachelor of Science in Conservation and Resource Management from the University of Maryland.

Please visit https://www.gensler.com/ for more information.

Ms. Donnally can be contacted at 512-867-8100 or trish_donnally@gensler.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.