Editorial Board   Guest Author

Mr. Verrier

Bob Verrier

Managing Partner, The Architectural Team, Inc.

An exemplary leader in historic preservation and adaptive reuse, Bob Verrier has designed 50+ award-winning historic buildings throughout his career. His work has been a hallmark of The Architectural Team's practice since its inception in 1971. Under Mr. Verrier's direction, the firm has built a foundation of 'lifetime' clients, enabling it to expand from four employees to more than 90. A graduate of the Boston Architectural College, he is registered to practice architecture in 27 states. As managing partner of The Architectural Team, Mr. Verrier has been instrumental in the preservation of hundreds of historic structures including but not limited to Walter Baker Chocolate Factory, Boott Mills, Livingston School, Counting House Lofts and Building 114. His expertise is sought-out in areas beyond traditional design services, particularly real estate development, where he is revered for his strategic and creative approach to developing underutilized assets, revitalizing communities and waterfronts through innovative reuse. He also has a keen understanding of urban development and agency financing programs. Preserving the architectural heritage of distinct architectural regions throughout the U.S. has been the foundation of Mr. Verrier's career. He believes historic buildings are of too great importance to our identity and national diversity to be considered disposable. In 1988, Mr. Verrier was personally honored by President Ronald Reagan with a National Historic Preservation Award for the preservation and adaptive reuse of the Baker Chocolate Factory complex. The range of his work and unparalleled depth of experience in historic preservation earned him elevation to Fellowship in the American Institute of Architects in 2012.

Please visit http://www.architecturalteam.com for more information.

Mr. Verrier can be contacted at 617-889-4402 or bverrier@architecturalteam.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.