Editorial Board   Guest Author

Mr. Verrier

Bob Verrier

Managing Partner, The Architectural Team, Inc.

An exemplary leader in historic preservation and adaptive reuse, Bob Verrier has designed 50+ award-winning historic buildings throughout his career. His work has been a hallmark of The Architectural Team's practice since its inception in 1971. Under Mr. Verrier's direction, the firm has built a foundation of 'lifetime' clients, enabling it to expand from four employees to more than 90. A graduate of the Boston Architectural College, he is registered to practice architecture in 27 states. As managing partner of The Architectural Team, Mr. Verrier has been instrumental in the preservation of hundreds of historic structures including but not limited to Walter Baker Chocolate Factory, Boott Mills, Livingston School, Counting House Lofts and Building 114. His expertise is sought-out in areas beyond traditional design services, particularly real estate development, where he is revered for his strategic and creative approach to developing underutilized assets, revitalizing communities and waterfronts through innovative reuse. He also has a keen understanding of urban development and agency financing programs. Preserving the architectural heritage of distinct architectural regions throughout the U.S. has been the foundation of Mr. Verrier's career. He believes historic buildings are of too great importance to our identity and national diversity to be considered disposable. In 1988, Mr. Verrier was personally honored by President Ronald Reagan with a National Historic Preservation Award for the preservation and adaptive reuse of the Baker Chocolate Factory complex. The range of his work and unparalleled depth of experience in historic preservation earned him elevation to Fellowship in the American Institute of Architects in 2012. Please visit http://www.architecturalteam.com for more information.

Mr. Verrier can be contacted at 617-889-4402 or bverrier@architecturalteam.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.