Editorial Board   Guest Author

Mr. Berger

Dan Berger

Founder & CEO, Social Tables

Dan Berger is the Founder and CEO of Washington, D.C.-based Social Tables — an award-winning software platform that has been used to source, plan, and execute over three million events since 2011.

The Inc. 5000 company is recognized as one of the best places to work in the D.C. area by the Washington Post and SmartCEO, and has won numerous recognitions. These include "Best Industry Innovation" from the International Live Events Association and "One of the Most Innovative Companies in Live Events" by Fast Company.

Mr. Berger has been recognized as an industry and tech leader by publications such as BizBash, Catersource, Washingtonian, MeetingsNet, and Successful Meetings. He has also been named one of the most influential leaders in the meetings industry.

Most recently, he received the honorable Pacesetter Award from the Events Industry Council (EIC). Mr. Berger is a passionate educator and spends his time sharing his experience and knowledge with others. He has spoken at over 150 events and is continually looking for new opportunities to give back to the community.

Prior to Social Tables, Mr. Berger worked in management consulting, ran a large association, worked for a Member of Congress, and built websites for several startups. He has a BA from Hunter College and an MBA from Georgetown.

Please visit http://www.socialtables.com for more information.

Mr. Berger can be contacted at +1 877-973-2863 or dan@socialtables.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.