Editorial Board   Guest Author

Mr. Berger

Dan Berger

Founder & CEO, Social Tables

Dan Berger is the Founder and CEO of Washington, D.C.-based Social Tables — an award-winning software platform that has been used to source, plan, and execute over three million events since 2011.

The Inc. 5000 company is recognized as one of the best places to work in the D.C. area by the Washington Post and SmartCEO, and has won numerous recognitions. These include "Best Industry Innovation" from the International Live Events Association and "One of the Most Innovative Companies in Live Events" by Fast Company.

Mr. Berger has been recognized as an industry and tech leader by publications such as BizBash, Catersource, Washingtonian, MeetingsNet, and Successful Meetings. He has also been named one of the most influential leaders in the meetings industry.

Most recently, he received the honorable Pacesetter Award from the Events Industry Council (EIC). Mr. Berger is a passionate educator and spends his time sharing his experience and knowledge with others. He has spoken at over 150 events and is continually looking for new opportunities to give back to the community.

Prior to Social Tables, Mr. Berger worked in management consulting, ran a large association, worked for a Member of Congress, and built websites for several startups. He has a BA from Hunter College and an MBA from Georgetown.

Please visit http://www.socialtables.com for more information.

Mr. Berger can be contacted at +1 877-973-2863 or dan@socialtables.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.