Editorial Board   Guest Author

Mr. Premack

Ben Premack

Director of Sales, Marketing and Events, Hyatt Regency Maui Resort and Spa

Ben Premack is the Director of Sales and Marketing at Hyatt Regency Maui Resort and Spa. An experienced hospitality professional with 13 years in the travel industry, Mr. Premack brings to the LEED EBOM certified resort strong leadership, analytical skills and a history of sales and marketing successes throughout the industry. At Hyatt Regency Maui Resort and Spa, Mr. Premack oversees the sales and marketing team and initiatives and is a member of the executive committee charged with managing operations across the resort. Mr. Premack began his career with Hyatt in 2003 at Hyatt Regency Bethesda and worked as an Assistant Front Office Manager before being promoted to Sales Manager at the Hyatt Regency O'Hare. There, he found his niche in sales and didn't look back. A seasoned Hyatt ambassador, Mr. Premack pre-opened Grand Hyatt San Antonio in 2007, and then served as the Associate Director of Sales at Grand Hyatt Seattle/Hyatt at Olive 8 as well as Grand Hyatt Washington D.C. He was then named Director of Sales at Hyatt Regency Philadelphia in 2010 prior to his most recent position at the Grand Hyatt DFW. Mr. Premack has received numerous honors and awards for his achievements in hospitality, including the 2014 Sales Team of the Year at Hyatt Hotels Corporation, 2014 Hyatt “Markie” Marketing Award Nominee, 2012 and 2015 Hyatt “Markie” Marketing Award Winner, 2012 Director of Sales of the Year Nominee, 2012 Sales Team of the Year Nominee at Hyatt Regency Philadelphia at Penn's Landing, and the 2010 Sales Team of the Year Nominee at Grand Hyatt Washington, among others.

Please visit http://www.hyatt.com for more information.

Mr. Premack can be contacted at 808-661-1234 or ben.premack@hyatt.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.