Editorial Board   Guest Author

Mr. Davis

Mark Davis

General Manager, Hilton Los Angeles Universal City

As President/CEO of Hillcrest Real Estate LLC, Mark Davis demonstrates the continuing success of re-positioning excellence. Mr. Davis joined the company from a global search in January 2012 as General Manager of the companies Hilton Los Angeles Universal City hotel, owned more than 26 years by the same investment group to replace his retiring predecessor of 22 years. At his 3.5 Year anniversary with Hillcrest Real Estate LLC, he was promoted to President/CEO responsible for global hotel expansion, development, operations and acquisitions. In the soon to be 5 years, Mr. Davis has successfully implemented skilled re-positioning strategy achieving 386% Growth in Income Before Tax with 56% growth in Revenue. He credits this high degree of performance from the diverse experience gathered over the past 20 years of diverse markets and economic cycles learning and implementing the disciplines and best practices that maximize Profit. The past 20+ progressive year career in Executive Leadership for Full Service Hotels Mr. Davis has represented a diversity of brands, management companies and markets. He describes his success as an evolution of necessity to survive in the complexity and emotion of management companies and owners who expect exceptional results regardless of the market and cycle. He has learned that every product and every market in every cycle has a sweet spot to discover that are missed by many management companies, brands and even seasoned operational Vice Presidents. Mr. Davis explains this phenomenon as delusional expectation while ignoring the reality of the obvious. He has shown a propensity of consistent results following a number of failed executive leaders and philosophies that left untapped opportunity present all along yet undiscovered. Once the learned discipline of full re-positioning strategy was implemented the results followed and assets matured to expectation and market leading results. Prior to joining Hillcrest Real Estate LLC, Mr. Davis enjoyed a fruitful past of diverse management company assignments coast to coast for challenged assets, well known for his expertise in re-positioning skill. There is a long track record of consistent repeated results exceeding market trend performance regardless of brand, market or cycle, many times with no significant product improvement from owners. Mr. Davis has received recognition and distinguished honors such as Restaurateur of the Year, Best EBITDA Performance of Mature Properties and Doubletree Crystal Cookie Award. Additionally, RevPAR penetration ranking has improved from last or average to first in many cases, however, RevPAR ranking has always improved by a minimum of 1 to 2 positions adding real marketable property appraised value. Please visit http://www.hiltonuniversal.com for more information.

Mr. Davis can be contacted at 818-509-2013 or mdavis@hiltonuniversal.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.