Editorial Board   Guest Author

Mr. Davis

Mark Davis

General Manager, Hilton Los Angeles Universal City

As President/CEO of Hillcrest Real Estate LLC, Mark Davis demonstrates the continuing success of re-positioning excellence. Mr. Davis joined the company from a global search in January 2012 as General Manager of the companies Hilton Los Angeles Universal City hotel, owned more than 26 years by the same investment group to replace his retiring predecessor of 22 years. At his 3.5 Year anniversary with Hillcrest Real Estate LLC, he was promoted to President/CEO responsible for global hotel expansion, development, operations and acquisitions. In the soon to be 5 years, Mr. Davis has successfully implemented skilled re-positioning strategy achieving 386% Growth in Income Before Tax with 56% growth in Revenue. He credits this high degree of performance from the diverse experience gathered over the past 20 years of diverse markets and economic cycles learning and implementing the disciplines and best practices that maximize Profit. The past 20+ progressive year career in Executive Leadership for Full Service Hotels Mr. Davis has represented a diversity of brands, management companies and markets. He describes his success as an evolution of necessity to survive in the complexity and emotion of management companies and owners who expect exceptional results regardless of the market and cycle. He has learned that every product and every market in every cycle has a sweet spot to discover that are missed by many management companies, brands and even seasoned operational Vice Presidents. Mr. Davis explains this phenomenon as delusional expectation while ignoring the reality of the obvious. He has shown a propensity of consistent results following a number of failed executive leaders and philosophies that left untapped opportunity present all along yet undiscovered. Once the learned discipline of full re-positioning strategy was implemented the results followed and assets matured to expectation and market leading results. Prior to joining Hillcrest Real Estate LLC, Mr. Davis enjoyed a fruitful past of diverse management company assignments coast to coast for challenged assets, well known for his expertise in re-positioning skill. There is a long track record of consistent repeated results exceeding market trend performance regardless of brand, market or cycle, many times with no significant product improvement from owners. Mr. Davis has received recognition and distinguished honors such as Restaurateur of the Year, Best EBITDA Performance of Mature Properties and Doubletree Crystal Cookie Award. Additionally, RevPAR penetration ranking has improved from last or average to first in many cases, however, RevPAR ranking has always improved by a minimum of 1 to 2 positions adding real marketable property appraised value.

Please visit http://www.hiltonuniversal.com for more information.

Mr. Davis can be contacted at 818-509-2013 or mdavis@hiltonuniversal.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.