Editorial Board   Guest Author

Mr. Davis

Mark Davis

General Manager, Hilton Los Angeles Universal City

As President/CEO of Hillcrest Real Estate LLC, Mark Davis demonstrates the continuing success of re-positioning excellence. Mr. Davis joined the company from a global search in January 2012 as General Manager of the companies Hilton Los Angeles Universal City hotel, owned more than 26 years by the same investment group to replace his retiring predecessor of 22 years. At his 3.5 Year anniversary with Hillcrest Real Estate LLC, he was promoted to President/CEO responsible for global hotel expansion, development, operations and acquisitions. In the soon to be 5 years, Mr. Davis has successfully implemented skilled re-positioning strategy achieving 386% Growth in Income Before Tax with 56% growth in Revenue. He credits this high degree of performance from the diverse experience gathered over the past 20 years of diverse markets and economic cycles learning and implementing the disciplines and best practices that maximize Profit. The past 20+ progressive year career in Executive Leadership for Full Service Hotels Mr. Davis has represented a diversity of brands, management companies and markets. He describes his success as an evolution of necessity to survive in the complexity and emotion of management companies and owners who expect exceptional results regardless of the market and cycle. He has learned that every product and every market in every cycle has a sweet spot to discover that are missed by many management companies, brands and even seasoned operational Vice Presidents. Mr. Davis explains this phenomenon as delusional expectation while ignoring the reality of the obvious. He has shown a propensity of consistent results following a number of failed executive leaders and philosophies that left untapped opportunity present all along yet undiscovered. Once the learned discipline of full re-positioning strategy was implemented the results followed and assets matured to expectation and market leading results. Prior to joining Hillcrest Real Estate LLC, Mr. Davis enjoyed a fruitful past of diverse management company assignments coast to coast for challenged assets, well known for his expertise in re-positioning skill. There is a long track record of consistent repeated results exceeding market trend performance regardless of brand, market or cycle, many times with no significant product improvement from owners. Mr. Davis has received recognition and distinguished honors such as Restaurateur of the Year, Best EBITDA Performance of Mature Properties and Doubletree Crystal Cookie Award. Additionally, RevPAR penetration ranking has improved from last or average to first in many cases, however, RevPAR ranking has always improved by a minimum of 1 to 2 positions adding real marketable property appraised value.

Please visit http://www.hiltonuniversal.com for more information.

Mr. Davis can be contacted at 818-509-2013 or mdavis@hiltonuniversal.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.