Editorial Board   Guest Author

Mr. Vandevender

Jim Vandevender

Chief Marketing Officer, Knowland

Jim Vandevender is Chief Marketing Officer at Knowland. Mr. Vandevender joined Knowland in 2012. He has supported various departments within the company including data and research and has been actively involved in supporting the development team in the redevelopment of Knowland's Insight tool and in the creation of the new Market Analytics tool. He works closely with the sales department in the areas of training and developing customer relationship skills.

Currently, Mr. Vandevender manages Knowland's marketing department, including all aspects of social media, new product launches, and supporting all processes for creating, communicating, and delivering Knowland products to customers.

Mr. Vandevender is an award-winning hotel industry veteran, having spent more than 20 years in various sales positions within Hilton Hotels and Resorts, Hyatt Hotels and Resorts, and Le Meridien Hotels and Resorts. Among the properties where he worked was New York's Waldorf Astoria, where he began as a Senior Sales Manager. He has been awarded AICPA's Supplier of the Year Award given to the National Account Manager providing the highest level of service to AICPA's meeting planning division.

Before coming to Knowland, Mr. Vandevender held the position of Vice President of Training and Development for ConferenceDirect for 7 years, where he managed one of the company's largest Strategic Meeting Management accounts and was the Team Leader for CD's largest team of sales associates. In addition to these duties, Mr. Vandevender was responsible for training all of ConferenceDirect's associates. He was awarded ConferenceDirect's “Hero of the Year Award” for three consecutive years for being the person making the most impact on ConferenceDirect associates.

Mr. Vandevender also worked on the Microsoft account. He also was the recipient of the Hilton Achievement Award for ConferencDirect Team Microsoft for his work. In 2015, Mr. Vandevender was appointed to HSMAI's Sales Advisory Board. He has been a featured speaker at many HSMAI conferences and events including the 2016 Hotel Management Company Roundtable. Mr. Vandevender is also a proud Member of Skål International, Washington - a professional organization of tourism leaders around the world, promoting global tourism and the only international group uniting all branches of the travel and tourism industry.

Mr. Vandevender has a large presence on LinkedIn with almost 12,000 Followers who receive his weekly blogs on trend and industry developments within the hotel industry. He has been featured in various hotel and meetings trade publications.

Please visit http://www.knowland.com for more information.

Mr. Vandevender can be contacted at 202-351-1552 or jvandevender@knowland.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.