Editorial Board   Guest Author

Mr. Suomi

Michael Suomi

Principal and Vice President Interior Design, Stonehill & Taylor

Michael Suomi is Principal and VP of Interior Design at Stonehill & Taylor where he leads the firm's interior design practice. Mr. Suomi has an extensive background in creating unique and high-profile hospitality projects for a long list of clients including Hilton, Hyatt, Marriott, and Disney, as well as a number of independent hotel brands. His approach to design is based on the idea of developing a strong narrative for each project based on its distinct characteristics such as its history, location, and cultural significance. His design vision ensures that a close link to the concept is maintained from initial programming and planning, all the way to the smallest executional detail. Mr. Suomi leads in the area of social sustainability in design, championing the use of design's purchasing power to create jobs and lift economies. His work for hotels and restaurants has been recognized through various industry awards including the HD Awards and Boutique Design Awards. Mr. Suomi is the co-founder of Futuregreen Hospitality Forum in partnership with Interior Design Magazine, which brings together hotel brands, designers and manufacturers every year to determine and implement actionable steps for positive impact in the near future. He also serves on the Advisory Board of Radical Innovation, an annual competition that challenges the hotel industry by seeking new ideas in design and operations. His prior executive experience includes: Rockwell Group - Senior Associate, Studio Design Director; Jordan Mozer and Associates - Director of Architecture; MacEwen + Mr. Suomi - President, Director of Design.

Please visit http://www.stonehilltaylor.com for more information.

Mr. Suomi can be contacted at 212-226-8898 or email@stonehilltaylor.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.