Editorial Board   Guest Author

Ms. Hart

Christina Hart

Senior Principal / Director of Hospitality Interiors, HOK New York

Christina Hart has honed a niche in designing signature restaurants, premier spas and upscale luxury suites and hotels. She has overseen the renovation of the historic Hotel du Parc in Switzerland for Kempinski; The Fairmont Oman Resort in the Persian Gulf; select spaces of the world renowned Waldorf Astoria in New York as well as design renovations and new builds four- and five-star hospitality projects in the U.S. and around the world. Ms. Hart's diverse roster of projects also includes completing corporate interiors for: Nestle Waters North America, Merrill Lynch, Met Life and Morgan Stanley during her tenure at both Haverson Architecture & Design and WBTL. Recent work includes: a refresh of the Asiate Restaurant, renovating the One Bedroom Suites and concept and design of the penthouse space, Suite 5000, all at the Mandarin Oriental New York; select spaces at the Statler Hotel of Cornell University; and the InterContinental Hotel at the Texas Medical Center in Houston. Ms. Hart's re-design of the Al Faisaliah in Riyadh, Saudi Arabia will open in 2017. The premier resort, which was built a decade ago by Lord Norman Foster, is located in a towering skyscraper and celebrated as one of Riyadh's most impressive properties, catering to discerning business and international visitors. Her launch of the first Melia Hotel in North America earned a Gold Key Award in 2012. A frequent lecturer and panelist, she has spoken at Cornell's Center for Hospitality Design Research Roundtable at the Cornell Hotel School. Ms. Hart holds a B.S. in Design & Environmental Analysis from Cornell University. Prior to BBG-BBGM's merging with HOK, she was an Interiors Partner.

Please visit http://www.hok.com for more information.

Ms. Hart can be contacted at 646-385-7653 or christina.hart@hok.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.