Editorial Board   Guest Author

Ms. Hart

Christina Hart

Senior Principal / Director of Hospitality Interiors, HOK New York

Christina Hart has honed a niche in designing signature restaurants, premier spas and upscale luxury suites and hotels. She has overseen the renovation of the historic Hotel du Parc in Switzerland for Kempinski; The Fairmont Oman Resort in the Persian Gulf; select spaces of the world renowned Waldorf Astoria in New York as well as design renovations and new builds four- and five-star hospitality projects in the U.S. and around the world. Ms. Hart's diverse roster of projects also includes completing corporate interiors for: Nestle Waters North America, Merrill Lynch, Met Life and Morgan Stanley during her tenure at both Haverson Architecture & Design and WBTL. Recent work includes: a refresh of the Asiate Restaurant, renovating the One Bedroom Suites and concept and design of the penthouse space, Suite 5000, all at the Mandarin Oriental New York; select spaces at the Statler Hotel of Cornell University; and the InterContinental Hotel at the Texas Medical Center in Houston. Ms. Hart's re-design of the Al Faisaliah in Riyadh, Saudi Arabia will open in 2017. The premier resort, which was built a decade ago by Lord Norman Foster, is located in a towering skyscraper and celebrated as one of Riyadh's most impressive properties, catering to discerning business and international visitors. Her launch of the first Melia Hotel in North America earned a Gold Key Award in 2012. A frequent lecturer and panelist, she has spoken at Cornell's Center for Hospitality Design Research Roundtable at the Cornell Hotel School. Ms. Hart holds a B.S. in Design & Environmental Analysis from Cornell University. Prior to BBG-BBGM's merging with HOK, she was an Interiors Partner.

Please visit http://www.hok.com for more information.

Ms. Hart can be contacted at 646-385-7653 or christina.hart@hok.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.