Editorial Board   

Mr. Isenberg

Gary Isenberg

President, LWHA Asset & Property Management Services

Gary Isenberg currently serves as President - LWHA® Asset & Property Management Services. With more than 30 years of diversified hospitality experience in Hotel Management, Finance, and Asset Management, Mr. Isenberg's expertise includes third party asset management, serving as an owner's rep, due diligence for real estate investors, and development services to negotiate management or franchise agreements.

Mr. Isenberg's asset management specialties include, among other services, capital budgeting and PIP costing as well as internal control and accounting.

A graduate of Fairleigh Dickinson University with a Bachelor of Science in Business Management and minors in Corporate Finance and Information Systems, Mr. Isenberg started his career with ITT Sheraton as a Corporate Trainee. During his 16-year tenure, he was rapidly promoted over a series of increasingly responsible positions, mergers and acquisitions, at both the corporate and property level, in the disciplines of finance and operations.

A privately held Hotel Development, Ownership and Management Company, Field Hotel Associates (FHA), recruited Mr. Isenberg to join their organization as General Manager of their flagship property. Soon there after he was promoted to EVP of Hotel Operations and most recently held the position of Chief Operating Officer.

During his tenure at FHA, he led the development and opening of hotels, spearheaded several re-organizations, repositioning and recapitalizations, as well as numerous revenue-generating and cost-cutting initiatives. This in turn enhanced value and maximized return for the owners and investors.

Mr. Isenberg serves or has served on the following boards and professional organizations: Pennsylvania Travel and Lodging Association Board Member, Hotel Association of New York's NY Hotel Group Founding Member, JFK Airport Chamber of Commerce Board Member, Greater Jamaica Development Corporation Board Member and Director.

Please visit http://www.lwhadvisors.com for more information.

Mr. Isenberg can be contacted at 212-300-6684 x108 or gary.isenberg@lwhadvisors.com

Coming up in October 2018...

Revenue Management: Getting it Right

Revenue Management has evolved into an indispensable area of hotel operations, chiefly responsible for setting forecasting and pricing strategies. Because the profession is relatively new to the hotel and hospitality industries, a clear-cut definition of what exactly Hotel Revenue Management is has only recently emerged - Selling the Right Room to the Right Client at the Right Moment at the Right Price on the Right Distribution Channel with the best commission efficiency. Though the profession can be summed up in a single sentence, that doesn't mean it's easy. In fact, it's an incredibly complicated and complex endeavor, relying on mountains of data from a wide range of sources that must be analyzed and interpreted in order to formulate concrete pricing strategies. To accomplish this, Revenue Managers rely on an array of sophisticated technology systems and software tools that generate a multitude of reports that are central to effective decision-making. As valuable as these current technology systems are, much of the information that's collected is based on past historical trends and performance. What's new is the coming of big, data-driven, predictive software and analytics, which is likely to be a game-changer for Revenue Managers. The software has the capacity to analyze all the relevant data and predict occupancy levels and room rates, maximizing hotel profitability in the process. Another new trend that some larger hotel chains are embracing is an emphasis on Booking Direct. For Revenue Managers, this is another new channel with its own sales and costs that have to be figured into the mix. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.