Editorial Board   

Mr. Navach

Jeff Navach

Vice President of Marketing, MediaAlpha

Jeff Navach is the Vice President of Marketing for MediaAlpha where he is responsible for leading all marketing activities, including brand development, demand generation and customer insights. MediaAlpha innovates at the intersection of programmatic technology and vertical search, bringing transparency and efficiency to both buyers and sellers. Its platform empowers advertisers to more effectively engage high-intent consumers through a variety of touchpoints to increase campaign ROI. Publishers gain granular control over their inventory to optimize yield and maximize revenue. MediaAlpha is an advertising technology company that enables and optimizes the real-time buying and selling of vertical and comparison search media. MediaAlpha's advertising technology platform powers over 25 million high-value transactions annually, representing more than $200 million in media spend across travel, insurance, personal finance, education, and home services verticals. At MediaAlpha Mr. Navach leads the company's marketing activities, bringing a customer-centric focus to building brand awareness and driving demand for MediaAlpha's exchange technology solutions. He favors a results-oriented approach to growth strategies, sales and marketing, and corporate development. The company has recently applied its comparison search media technology in the travel & tourism space, generating revenue on bottom-of-the-funnel media for hotels, airlines, auto rentals, cruises, and destinations. Prior to joining MediaAlpha, Mr. Navach was Vice President of Professional Services and Customer Success at Valkre Solutions. He has spent over 10 years focused on customer engagement and B2B sales & marketing in the software and digital media industries. Mr. Navach holds an M.B.A. from The University of Chicago Booth School of Business and a B.S. in Business Economics from UCLA.

Please visit http://www.mediaalpha.com. for more information.

Mr. Navach can be contacted at 773-988-8754 or jeff@mediaalpha.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.