Editorial Board   

Mr. O'Day

Michael P. O'Day

Vice President, Wireless Networks, Corning Optical Communications

Mike O'Day is the vice president of the wireless market department at Corning Optical Communications, which is a sector within Corning Inc. that's specialized in fiber and wireless solutions for communications networks.

Since assuming this role in February 2015, O'Day has spent the past two years leading Corning's wireless business unit. He is responsible for creating new markets and demand for the Corning® ONE™ wireless platform, an all-optical solution for enterprises' cellular, Wi-Fi and Ethernet backhaul needs.

Mr. O'Day is a telecom industry veteran with over two decades of experience. He joined the Corning family in 1998 with Siecor, which later became Corning Cable Systems (CCS). He worked in both strategy and marketing organizations for CCS through 2003 and helped lead Corning's entry into the Latin American cable and connectivity business.

As a knowledgeable wireless leader, Mr. O'Day brings a keen understanding of the wireless market and the requirements to be successful in this business. From 2004 to 2010, he worked in CCS's optical connectivity product line management organizations where he helped launch CCS's fiber-to-the-home product lines in support of Verizon's FiOS initiative.

In 2010, Mr. O'Day became the program manager for Corning's IDAS Wireless Program, culminating in the acquisition of MobileAccess in 2011. Following the acquisition, he served as chief of staff in the CCS technology organization.

Mr. O'Day received his undergraduate degree from the United States Military Academy at West Point, N.Y. in 1991 and his M.B.A. from Minnesota State University (Mankato) in 1998. He currently resides in the Dallas-Fort Worth area.

Please visit http://www.corning.com for more information.

Mr. O'Day can be contacted at 607-974-9000 or michael.oday@corning.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.