Editorial Board   Guest Author

Ms. Alexander

Anne Alexander

Of Counsel Real Estate Department, Pircher, Nichols and Meeks

Anne Alexander joined national real estate law firm, Pircher, Nichols and Meeks, in 2012 and is Of Counsel in the firm's real estate department. Her practice covers a wide spectrum of real estate, finance and land use issues, including representation of banks, CMBS lenders and a variety of other institutional lenders in connection with mortgage and mezzanine financing of office buildings, hotels, shopping centers, healthcare facilities, multi-family apartment projects and industrial properties throughout the United States. Among the highlights of her professional career include the representation of lender in connection with mezzanine financing for pre-development of boutique hotel in West Hollywood, California, and the representation of preferred equity holder in connection with redemption of equity interest and replacement mezzanine loan on an upscale office building in Santa Monica, California. Ms. Alexander also advises institutional and private investors and developers on land use matters in connection with the acquisition, disposition, development and leasing of real property. Her land use practice has involved securing entitlements for commercial and residential developments as well as large industrial facilities in the City of Los Angeles and throughout California. She has experience in the areas of local zoning and rent control laws, development agreements, subdivisions, community facilities districts, historic preservation, the California Coastal Act, condominium conversion and eminent domain. Her professional affiliations include the Los Angeles County Bar Association and State Bar of California, Real Property and Environmental Law Sections. A graduate of University of California, Ms. Alexander holds a J.D. from Los Angeles School of Law, and a bachelor of arts in Linguistics and Italian from the University of California, Los Angeles.

Please visit http://www.pircher.com for more information.

Ms. Alexander can be contacted at 310-201-8927 or aalexander@pircher.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.