Editorial Board   Guest Author

Mr. Arner

Michael Arner

Chief Technology Officer, RoamingAround.com

Michael Arner is the CTO and a principal at RoamingAround.com, an industry and thought leader for location-based services with particular expertise in Hospitality. His team is comprised of veteran superstars from Mobile Payments and Mobile Carrier Applications. The RoamingAround platform is the most sophisticated, most flexible, most comprehensive solution currently on the market for hyper-personalized, location-contexted, dynamic mobile engagement and machine learning. It is also one of the very few to focus on the particular opportunities offered in Hospitality. Prior to RoamingAround, Mr. Arner was the co-founder and CTO of ROAM Data, a leading mCommerce platform provider. ROAM Data grew from zero to a $26M annualized run rate before being majority-sold for $120M to Ingenico. ROAM turns merchants' mobile devices into secure point of sale (POS) terminals and turns the mobile marketing channel into a mobile sales channel by enabling secure commerce in mobile applications with convenient mobile checkout. The company won the 2010 Technology Innovations Award at ETA. Mr. Arner was also the CTO and co-founder of Marbles, the world's first thin-client mobile software company focused on enterprise mobile workforce applications. Marbles was also the winner of multiple innovation awards. A longtime interdisciplinarian, Mr. Arner received his B.S. in Mathematics and Computer Science from Carnegie Mellon University and his Ph.D. in English Literature from Boston University. He has published essays on art and technology in both academic and popular presses.

Please visit http://www.roamingaround.com for more information.

Mr. Arner can be contacted at 978-777-8787 or marner@roamingaround.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.