Editorial Board   Guest Author

Ms. Malech

Rori H. Malech

Partner, Hunton & Williams LLP

Rori Malech is a partner in the real estate practice at Hunton & Williams LLP in Washington, D.C. She concentrates her practice in the area of commercial real estate development and finance, representing hotel owners and operators, local and national developers, Real Estate Investment Trusts (REITs), institutional equity investors, and institutional and non-institutional lenders. Ms. Malech focuses on acquisitions, dispositions and financings for both borrowers and lenders, negotiation of management and license agreements for hotel owners and operators, workouts and equity and debt participations, in each instance, involving a variety of asset types throughout the United States, including hotel, mixed-use development, office, retail, condominium, multi-family and residential and commercial property. Namely, Ms. Malech has represented the following: • A hospitality investment firm on its sale of seven Manhattan limited-service hotels to a joint venture in a transaction valued at $571.4 million, which included senior and mezzanine financing in an aggregate amount of $335 million; • A leading private equity firm in the acquisition of 38 limited service and extended stay hotels, 4,950 rooms, for $590 million, and negotiation of mortgage and mezzanine financing from two major financial institutions, which also involved the securitization of the mortgage and a mezzanine tier; • An institutional lender in connection with the $159.5 million mortgage and mezzanine financing of a historic hotel in Washington, DC., which included the sale of one of the floors as an air space parcel to a vacation club and the negotiation of the documents governing the relationship between the hotel and vacation club; • A major insurance company in connection with the upsizing of a $177 million preferred equity interest in a hotel located in the heart of New York City's Times Square; and • A hospitality REIT in the acquisition of a $300 million portfolio of 13 hotels, 1,913 rooms, then advised the REIT in the $450 million financing secured by a larger portfolio of 44 hotels being acquired from three different sellers. A frequent public speaker on real estate matters, Ms. Malech was recognized by The Legal 500 in 2013. She joined Hunton & Williams from Katten Muchin Rosenman LLP, where she practiced for 17 years and served as co-chair of that firm's Washington real estate group. She received her JD from The George Washington University Law School and her undergraduate degree from Boston University. The Hunton & Williams real estate practice group advises clients on matters involving the full spectrum of commercial, industrial, retail, multifamily, hospitality and mixed-use properties.

Please visit http://www.hunton.com for more information.

Ms. Malech can be contacted at 202-419-2111 or rmalech@hunton.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.