Editorial Board   Guest Author

Ms. Malech

Rori H. Malech

Partner, Hunton & Williams LLP

Rori Malech is a partner in the real estate practice at Hunton & Williams LLP in Washington, D.C. She concentrates her practice in the area of commercial real estate development and finance, representing hotel owners and operators, local and national developers, Real Estate Investment Trusts (REITs), institutional equity investors, and institutional and non-institutional lenders. Ms. Malech focuses on acquisitions, dispositions and financings for both borrowers and lenders, negotiation of management and license agreements for hotel owners and operators, workouts and equity and debt participations, in each instance, involving a variety of asset types throughout the United States, including hotel, mixed-use development, office, retail, condominium, multi-family and residential and commercial property. Namely, Ms. Malech has represented the following: • A hospitality investment firm on its sale of seven Manhattan limited-service hotels to a joint venture in a transaction valued at $571.4 million, which included senior and mezzanine financing in an aggregate amount of $335 million; • A leading private equity firm in the acquisition of 38 limited service and extended stay hotels, 4,950 rooms, for $590 million, and negotiation of mortgage and mezzanine financing from two major financial institutions, which also involved the securitization of the mortgage and a mezzanine tier; • An institutional lender in connection with the $159.5 million mortgage and mezzanine financing of a historic hotel in Washington, DC., which included the sale of one of the floors as an air space parcel to a vacation club and the negotiation of the documents governing the relationship between the hotel and vacation club; • A major insurance company in connection with the upsizing of a $177 million preferred equity interest in a hotel located in the heart of New York City's Times Square; and • A hospitality REIT in the acquisition of a $300 million portfolio of 13 hotels, 1,913 rooms, then advised the REIT in the $450 million financing secured by a larger portfolio of 44 hotels being acquired from three different sellers. A frequent public speaker on real estate matters, Ms. Malech was recognized by The Legal 500 in 2013. She joined Hunton & Williams from Katten Muchin Rosenman LLP, where she practiced for 17 years and served as co-chair of that firm's Washington real estate group. She received her JD from The George Washington University Law School and her undergraduate degree from Boston University. The Hunton & Williams real estate practice group advises clients on matters involving the full spectrum of commercial, industrial, retail, multifamily, hospitality and mixed-use properties.

Please visit http://www.hunton.com for more information.

Ms. Malech can be contacted at 202-419-2111 or rmalech@hunton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.